An Evening With Ken Segall, ex-Creative Director at Apple: The Man Who Put The 'i' in i-Pod

Join The NextWomen partner The BLN in central London on 31st May, 6-9pm for an evening with Ken Segall, previous Creative Director at Apple. The brains behind the ‘Think Different’ campaign which revolutionised Apple, he was also responsible for adding to the world’s vocabulary that powerful little ‘i’ which stands unabashedly before thousands of Apple products. Ken was the marketing Svengali bought back to Apple by Steve Jobs when he himself returned to the company in 1997 as interim CEO.

As well as Apple, Ken has been involved in some of the most successful brands of the past 20 years including IBM, BMW and Intel. He also runs the Scoopertino blog.  

The BLN CEO Tales with Ken Segall offers participants the chance to hear Ken talk about his experiences within Apple and witness the UK launch of his much anticipated book ‘Insanely Simple: the obsession that drives Apple’s success followed by a lively Q&A and networking.

A copy of Ken’s book which has been heralded as ‘amusing and revealing’ (boston.com) and ‘ample food for thought’ (cultofmac.com)will be given to each attendee with compliments from the BLN.

For more information on the event and to register, please visit the event page.

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