Allan Watson outlines his 5 Global Expansion Tricks for the Ambitious Entrepreneur.
Your company may only have three employees and be headquartered in your parents’ home, but that doesn’t mean you can’t dream about globalization.
Expanding your startup globally is an entrepreneur’s dream that you cannot ignore, what with all of us living in an increasingly connected world. Here is a list of five global expansion tricks that will pique your ambitions and propel you towards the path of startup superstardom.
Outsourcing a call center comes with numerous benefits, some of which you never knew existed!
Among them are:
You may be surprised to know that even law firms place high trust on call centers to answer their phones, so why not your company?
These days, every man and his uncle has a Facebook page advertising their business. But then again, you’re not just any other man in the street, are you? What you need is a sound strategy in building a strong social media presence that will provide your startup expansion plans with a huge boost.
Benefits of building a strong social media presence include:
Some of the more notable apps that can help support your efforts include (but are not limited to):
1. Hootsuite: Considered one of the best social media management and monitoring tools that has a relatively short learning curve, Hootsuite makes it easy for almost anyone to master.
2. Mention: A handy social media monitoring app, Mention lets startups monitor their what people are saying about their brand. Company team members can then quickly react and plan the next step.
3. TweetReach: Ever got overwhelmed by the Twitter stream? Well, don’t be. With apps like TweetReach, you can easily see how far your tweets travel and listen in on conversations about your brands.
If you truly want to capture the hearts and minds of other people in your plans for expansion, you may want to look into these techniques:
4. Be a cheapskate. CloudFlare was famously known for rivalling Facebook in terms of unique users per month (they took only a little over a year to reach 400 million unique hits a month where Facebook took over five years to do so). The company’s CEO, Matthew Prince, urged startups to cut as much cost as they can and pass on the savings to their customers. You can start by:
Companies like CloudFlare and MindValley are known to trustworthy and dependable, but above all, they’re well-loved by their employees. CloudFlare asks their staff how much money it would need for them to live, and the company pays them exactly that. Before you think about expanding globally, you may want to think about those who are closer at home.
Valuing and rewarding employees will earn your company a
positive reputation that’ll be hard to break.
Allan Watson worked for almost 7 years in internet marketing before striking out on his own. While he is trained in SEO and social media techniques, the entrepreneurship bug has led him to study small business growth trends in detail.