Kristel got her idea for Headroom Assistance in 2011, while living in San Francisco, but founded the company in Amsterdam, the Netherlands the next year. Headroom stands for Assistance from a Distance and little by little tries to convince European entrepreneurs to “Focus on what they do best, we take care of the rest”. While in the U.S. it is seen as fairly common to make use of a Virtual Assistant, it is seen as an unnecessary luxury to Dutch entrepreneurs.
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