Marketing & PR

15th November 2017

Leveraging Microsites to Convert Social Traffic More Often

You know the basics of social media marketing campaigns and how they can ultimately benefit your brand. But how can you take them a step further […]
7th November 2017
TheNextWomen Desk

How to Bring your Small Business up to the Next Level

How to Bring your Small Business up to the Next Level Running your own small business is both one of life’s most rewarding experiences as well […]
24th August 2017
Global Working

Content by Location: Offer Unique User Experiences

Content by Location: Offer Unique User Experiences I’ve always loved maps. They are filled with data, but sometimes that data is dull to read or sort […]
25th March 2017

Tips for Building a Small Business Through Branding

When you launch a small business, no matter the industry it’s in, it is important to spend a lot of time and energy on marketing. This […]
21st November 2016

Your First Step Into The World Of Social Media Marketing: Listen to Your Customer

Are you hesitating with your social media strategy, unsure of where to start? You are not alone! In this interview David Alston, CMO of Radian6, explains […]
11th November 2016

Sara Tye, Top 500 PR, on Working with Anita Roddick & PR Strategy for Entrepreneurs

Sara Tye, serial entrepreneur and top 500 international PR, founded redheadPR over ten years ago. The company’s broad range of client experience includes; organic chocolate brand Green & Black’s, […]
10th November 2016

Jaleh Bisharat, Silicon Valley Marketing Guru, on Growing Startups into Vibrant Brands

This is the story of Jaleh Bisharat, one of Silicon Valley’s most respected marketing executives, currently the Chief Marketing Officer at EventBrite, the world’s largest ticket platform. Jaleh […]
9th November 2016

Introduction to SEO: The Online Marketing Strategy

SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search […]
8th November 2016

Startup Diaries from Australia: Biggest Challenge? Marketing

Melissa Lowe explains how she came to found Harmoni Organics, a leading manufacturer of natural and organic personal health products; describes the challenges she encountered with […]
26th October 2016

How To Improve And Measure ROI From Your Email Marketing Campaigns

A lot of us send out regular newsletters and email blasts to our customers, but how can we tell if they’re effective? Content marketer Adria Saracino […]