Lorraine White of Hashtag Collective talks to The Next Women about utilising Social Media for your business.
The NextWomen Social Entrepreneurship Theme
In India, there is no shortage of talented female social entrepreneurs. Women like Ela Bhatt, who in 1972 founded SEWA, the world’s first and largest trade union for undocumented women workers, as well as Women’s World Banking in 1979 - have been inspiring and leading women for generations.
Hina Shah, founder of The International Centre for Entrepreneurship and Career Development (ICECD), has worked for over 25 years on scaling micro, small, and medium size businesses across 21 states of India.
Harper’s Bazaar Germany is presenting this unique open call to international fashion students and emerging designers to preserve world crafts and culture.
Having attended a Virgin Startup event, I say to fellow entrepreneurs ‘get involved’: it’s the best thing that you can do for you and your business.
The line-up of female speakers taking time out of their busy schedules to share the ups, downs, and ultimate triumphs was more than just a rally call for female entrepreneurs to take their seed ideas, plant them, nourish them and watch them grow!
Today, Nanay Coring – the preferred nickname of Socorro Ramos – is one of the most successful women in the Philippines.
She and her husband Jose Ramos founded National Book Store in 1940, and have watched a single bookshop grow into their country’s largest bookstore chain. But success was never guaranteed for Coring – just the opposite, in fact.
She was born into a family of shopkeepers, who were thrown into poverty after losing the family business. At 18, she began working for her brother-in-law’s family and met Jose Ramos while serving as a shopkeeper in a bookstore. Coring fell in love with both the business and Jose, and defied her family by eloping with him and starting a family (they thought she was too young) as well as founding the original National Book Store shop.
But disaster struck National Book Store during World War II.
The Japanese soldiers occupying the Philippines objected to many of the titles sold by National Book Store. To avoid having their valuable merchandise destroyed, Coring and her husband switched to selling goods and sundries while hiding their book stock. They later sold these salvaged books after the war ended and the Japanese departed.
The newly released Dell-sponsored Gender-Global Entrepreneurship and Development Index (GEDI) revealed that more than 75% of the 30 countries surveyed are not providing the most fundamental conditions required for female entrepreneurs to prosper. Even more troubling, emerging economies are much further behind than advanced economies in creating the conditions that enable businesses founded by women to thrive.
The report correctly directs policy makers and institutions to work on improving conditions for female entrepreneurs on several fronts, simultaneously. In the interim, what actions can you personally take to enable your own business success?
Guest post by Julia Elliott Brown, Co-Founder, Upper Street, for our Fashion & Retail Theme.
Starting your own fashion business can be a daunting prospect, especially in these economically challenging times. Upper Street, the design your own shoes label is making waves in the industry despite launching at one of the worst times in British retail history. Julia Elliott Brown CEO, shares some worthy advice for any would be fashion entrepreneur:
Alexandra Anghel looks at why it’s best to look outside your circle of friends and family for your ideal co-founders.
A startup is a mix of team, product and market. Obviously, it first starts with the team – the base on what everything else is built.
In the last years, I read many articles on how to choose your co-founders, what pitfalls to avoid and how to build a successful team. The most recent piece of reading I have stumbled upon was one article that opinioned you don’t need a co-founder, that you can go out there and start something on your own. I do agree that building an MVP is doable without anyone’s help, but the reality is that teams of one have a very high failure rate - a good enough reason for all accelerators to require a team of two or more.
A “lone wolf” will always have a question mark above his head; if you’re so great, why doesn’t anybody work with you?
The NextWomen Fashion & Retail Theme.
Do you remember in the last start-up diaries I mentioned that setting up a website was another story in itself? Yes/No?
Well I am back to share with you a few more experiences, so if you’re settled in, I will begin.
Where do you start - what’s in a name?
The name of your online fashion boutique, is it going to be your own, or is it going to be a theme, perhaps something that can be an acronym, or initials to be quick and snappy. Is this name memorable, there is a lot to be said for a name that is simple and to the point, your strap-line (what you say about this name) is the opportunity to express more of who you are, and what you do.