Markus Wilson, Co-Founder of London based video production company Phink TV talks to The Next Women about launching your brand through video.
In the world of business and commerce, anything that’s new is going to cost you… including gaining new customers.
Last weekend, more than 1000 thought leaders came together to discuss the Economy and Society from a female perspective. Unlike the Davos Global Forum, in Deauville powerful women are in the majority at the fifth international Women's Forum for the Economy and Society. Its motto is:
"Think again, think ahead! It is time for action, change and hope".
There were many international speakers unveiling their ideas on politics, entrepreneurship, economics; a lot of the time about the effects of the financial crisis, but also on the chances and opportunities that it brings. Among the speakers - 17 Rising Talents of 2009 - was Founder of Smarta, Shaa Wasmund.
Some conclusions from the forum were:
Women are Hit Hard by the Financial Crisis
It may be that women-led hedge funds have performed better in the financial crisis than hedge funds run by men - as was one of the conclusions of a Report launched at the Women's Forum - and yet women and girls in poor countries have been hit the hardest by the implosion of banks thousands of miles away.
The developed world has received far more funding to combat the crisis, in comparison to that received by the worlds poorest countries. As a result, women now need similarly large-scale solutions, including access to capital and to larger markets, to combat the crisis.
"The ground has shifted beneath the feet of our business models and social and economic policies”, explains Founder and CEO Aude Zieseniss de Thuin. "The Women’s Forum for the Economy and Society views moments of rupture like this as an opportunity to advance new ideas, technologies and even paradigms for society and the economy. With their male counterparts, women have a key role to play in the process of creating a more resilient future," the Founder of the Women’s Forum said.
Empowering Women makes Financial Sense
Discussed at great length, was the idea that empowering women economically is not just a matter of fairness, but of financial sense.
Some of the most phenomenal women-focused nonprofit organizations I have spotlighted authenticate a simple yet powerful message: women’s empowerment can be secured only when women are united in a common fight toward gender equality.
World Leaders unite today in Davos for the World Economic Forum, a five day conference in which the most pressing issues facing the world are discussed. This year it is entitled "Shaping the Post-Crisis World." Business leaders, executives, politicians, intellectuals and journalists are expected to talk about the economic crisis and how to get through it, but they also due to cover topics such as environmental damage, corruption, energy or health. Themes can be found here.
Attendees in the forum have historically been primarily men, but this changed when Aude Zieseniss de Thuin founded the "Davos" Women's Forum for the Economy & Society in 2005 to promote a women’s vision on the economic and social issues of the world.
This year, these are the women that will be at Davos:
Prior to ProFounder, The NextWomen Female Internet Hero Jessica cofounded and served as CMO of Kiva, the world's first peer-to-peer microlending platform. Since its launch in 2005, Kiva has facilitated over $200M in loans, connecting lenders and entrepreneurs in 209 countries. Jessica is a member of the Council on Foreign Relations, a 2011 World Economic Forum Young Global Leader, and serves as an active board member on several organizations including Opportunity International, the International Museum of Women, and Allowance for Good. Currently a Visiting Scholar at Stanford University’s Center for Philanthropy and Civil Society, Jessica has also taught Global Entrepreneurship at the Marshall School of Business at USC. You can find Jessica on Twitter @jessicajackley
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Every week we publish an interview with one of our female internet heroes. MEET interesting women, READ about their WORK, THINK about how they PLAY the internet industry and see how you MATCH them. Be inspired!Thenextwomen is very pleased to share with you this week's interview with Gisel Hiscock (married name: Kordestani)
When you google Gisel Hiscock, you get 25,800 hits. (Update 2012: Gisel Hiscock is now named Gisel Kordestani, From those you find out that for a 34 year old, she has an impressive record in business, having worked for google for five years as its Finance Director, Global Compliance, and previously for companies such as Sony Pictures, start-up Brandfever.com, and financial consultancy Mitchell Madison Group. This year, the year that she has lived 17 years in Europe and 17 years in the US, she became Google's Director of New Business Development for Europe, Middle East & Africa.
She told thenextwomen about that work, where her interest and experience with those countries lies and what the future holds for her.
- Can you tell me a little about yourself?
The NextWomen Social Entrepreneurship Theme
In India, there is no shortage of talented female social entrepreneurs. Women like Ela Bhatt, who in 1972 founded SEWA, the world’s first and largest trade union for undocumented women workers, as well as Women’s World Banking in 1979 - have been inspiring and leading women for generations.
Hina Shah, founder of The International Centre for Entrepreneurship and Career Development (ICECD), has worked for over 25 years on scaling micro, small, and medium size businesses across 21 states of India.