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Your First Step Into The World Of Social Media Marketing: Listen to Your Customer

Are you hesitating with your social media strategy, unsure of where to start? You are not alone! In this interview David Alston, CMO of Radian6, explains how listening to what your customers are saying to, and about, your company is the best first step to take.

PW: ln our recent survey, social media was seen as the next big thing for marketers with 41% stating that they would be looking at it in 2012.  Yet, many organizations hesitate.  What is the mindset change required within an organization to succeed with this medium?

DA: If companies are feeling overwhelmed and don’t want to jump in to engagement right away that’s normal, and they can start with listening.  

Communities are talking about topics they are passionate about.  You can learn about things that they like, and what they dislike.  At some point you will be compelled to respond perhaps because a customer is looking for an answer or has some feedback that they’d like to share.  Engagement always starts with a single response and with every conversation it will get easier and easier.

Chris Shipley, CEO, Guidewire Group, Inc: Inequities Aren’t Just In The Corner Office

Chris Shipley is dedicated to the success of technology entrepreneurs, focusing on identifying market opportunities and building value into the most promising young companies. She was the executive producer of the renowned DEMO Conference from 1996 until September 2009. Chris has identified and helped bring to market more than 1,500 products, including WebEx, VMWare, salesforce.com, TiVo, Xfire, Ribbit, and Ironport.

She has covered personal technology since 1984 and has worked as a writer and editor for a variety of technology and consumer media, winning numerous awards for her writing and often has been cited as a leading influencer. She served on the board and past chairman of the Forum for Women Entrepreneurs and Executives (now called Watermark) and is a board member or advisor to a number of early stage companies. 

Her current venture Guidewire Group is a global market intelligence and advisory firm passionate about technology entrepreneurship. Its exclusive focus on early-stage companies and emerging technology markets drives insight and opportunity to its clients and community.

Calling Female Founders to Join The Startup Genome Project!

The Startup Genome is looking for a critical mass of women to participate in the Startup Genome Project in order to aid their discovery of the DNA of women- led startups. By joining the project, you will be adding the dimension of quantitative data to their quest.

The Startup Genome has already learned that approximately 70% of the startups in their dataset scaled prematurely. I am very interested to see if the same pattern holds for women, because through the interviews I have conducted over the last year, the consensus has been that women tend to be perfectionistic, moving slower but more surely than their male counterparts. Is it possible that the more careful nature of women may cause them to fail less?

Video: Global Top 50 Management Thinkers Herminia Ibarra, Rita McGrath & Linda Hill on Strategy & Innovation

Watch four of the global Top 50 Management Thinkers discuss innovation, strategy and leadership.

Earlier this month, the world’s leading business brains gathered in London for the Thinkers50 Summit, a world-class management conference and awards celebrating the best and brightest global management thinkers.

European Female Mentors to Help Woman Entrepreneurs to get Started

antonio tajaniA new European network of mentors to promote female entrepreneurship through the sharing of know-how and experience has been launched today by the European Commission.

Women only account for 34.4% of the self-employed in Europe. To raise this share, successful businesswomen will assist women entrepreneurs who established a new enterprise two to four years ago.

In the UK: 5000 Business Mentors Promised for Female Entrepreneurs

theresa mayTheresa May, UK 's home secretary, who is also the women's and equalities minister, announced a package of measures that aspires to help women "fulfil their potential" in business:

  1. a £2m scheme that will see 5,000 volunteer mentors trained by next year to provide role models for female entrepreneurs.
  2. the government would introduce a women's business council.
  3. increasing flexible working and flexible parental leave.

Jessica Chivers, author of Mothers Work!: How to Get a Grip on Guilt and Make a Smooth Return to Work comments on the measures:

Konstantina Zoehrer: Rebuilding Greece's Economy through STARTup Live Athens

Konstantina Zoehrer is a social entrepreneur and the Head Organizer for "STARTup Live Athens". 

Her mission is to rebuild her country's economy by promoting Greece to the European entrepreneurial system and shedding light on the vibrant Greek startup scene.

In 2010 I met Konstantina through a wonderful network called Sandbox that includes roughly 600 young leaders in 48 different countries. It's a network that aims to incubate individuals in an environment where they can build meaningful relationships with like-minded peers, learn from senior leaders and gain access to opportunities that will help them grow.

Konstantina is an individual who really defines what Sandbox stands for and always connects people by facilitating great discussions in online forums and organized meetings across Europe. 

Exclusive Interview: Sandra Smith, Anchor Fox Business Network, On The News That Makes Her Tick

Women making the news, breaking the news: The Next Women is proud to interview one of the female anchors, Sandra Smith  a rising female star at FOX Business Network.

Barely 30, she has earned a spot in the anchor chair based on her experience on a trading desk in Chicago, knowledge of the markets, and hard work ethic.

Prior to joining FOX Business Network as a reporter in 2007, Ms Smith was an on-air reporter for Bloomberg Television. In this role, she covered U.S. equities and derivatives markets and contributed to breaking news and analysis.

Get Your Startup Showcased on The NextWomen and Win a Copy of "Positively Confidential", the Indispensable Guide to Protecting Your IP!

Video interview with Naomi Fine, author of "Positively Confidential" and president & CEO of Pro-Tec Data, which she founded in 1985 to help companies manage and protect confidential information, privacy, and intellectual property.

Since Pro-Tec Data’s inception, Ms. Fine has served as its principal consultant, incorporating legal, digital security, corporate security, human resource, and audit disciplines. Her depth of knowledge comes from working with hundreds of world-class companies to identify sensitive information, assess needs for protecting it, develop tailored information protection strategies, establish policies and procedures, and provide training and tools that secure competitive advantage.

We are giving away three copies of "Positively Confidential" to women entrepreneurs. All you need to do to enter is create a video pitch, no longer than 1 minute in length, showcasing your startup & explaining why you would benefit from a complementary copy of the book.

Interview: James Allen of Bain & Company on the Trends in Economic Growth and What that Means for Tiffany's

James Allen

"Wal-mart lost, while Tiffany's is growing. That's what happening today, says James Allen, Partner at Bain & Company, the management consulting firm that global leaders come to when they want results, as they say themselves. The Next Women met up with him:

As a strategist, James advises CEO’s globally on growth strategies He sees the following trends for the economic growth going forward:

1 billion new consumers in emerging countries.