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Prita Uppal is the founder and CEO of Hooked Media Inc., a leading app discovery platform which uses algorithms and a prediction engine to analyse the games which users have already installed to recommend other games they might like.

Hooked has been downloaded 4.5 million times and users install an average of 12 games a week. Hooked also provides monetization solutions for mobile app developers through a suite of products and services.

Prita has been an entrepreneur for the last 10 years and has rare expertise in gaming, distribution, and monetization, including app stores and app discovery. With an Engineering Masters Degree from Stanford and an MBA from Harvard, Prita was recently named in Inc Magazine’s 10 Women to Watch in Tech in 2013

Tech Insights is a new series where we speak to experts in the DWEN community about hot technology topics.

We meet the Co-Founder of Two Chicks, a company producing a range of liquid egg white products which has grown to a million pound business, despite the recession.

Anna Richey and her business partner Alla Ouvarova, 31launched Two Chicks in 2007 with the aim of catering for increasingly health conscious UK consumers. 

Hugely popular in Los Angeles, liquid egg whites did not exist in the UK in retail prior to the launch of Two Chicks.  Together, Anna and Alla built and grew a whole new UK market in liquid egg and today the range of egg whites and egg white omelette mixes is sold in Sainsbury’s, Waitrose, Whole Foods and Selfridges. 

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Amy Sheng is Co-Founder of CellScope, a venture-backed mobile health startup creating a suite of optical attachments for smartphones to enable remote diagnoses.

Its first product is the CellScope Oto, a smartphone otoscope for capturing diagnostic quality ear images and videos to diagnose ear infections.

CellScope spun out of a bioengineering lab at UC Berkeley creating mobile microscopes for disease diagnosis in the developing world.

Amy previously led a team to develop an automated hematology analyzer with automated classification of white blood cells that was cleared by the FDA. She has an MS and BS in Mechanical Engineering from Stanford University and an MBA from Berkeley-Haas. She can be followed on Twitter @amysheng.

Amy was named in Inc Magazine's 10 Women to Watch in Tech in 2013.

Rebekah Monk, Founder at Bathrooms.com, talks to Lexi Mills about how she grew what started as a side project to a £5m turnover business.

Bathrooms.com is a consumer website that sells bathroom products; built on the ethos that good design should also be affordable.  

The business began has a side project when Rebekah Monk had her first child, however it grew sharply to such a scale that her husband, Ian Monk, had to leave his full time position to help manage it. Since then, the business has grown to more than 50 employees in the UK and China and has a turnover in excess of  £5 million that is expected to more than double over the next 18 months.

Lexi spoke with Rebekah about the tactics she used to scale the business; what she thinks were the key success drivers for her company; and how she dealt with the challenges of raising funding and international expansion.


Joana Picq (left) and Susan Feldman are maximising the power of mobile for their businesses

Tech Insights is a new series where we speak to experts in the DWEN community about hot technology topics. Forthcoming articles will cover Social Media and Data Management & Security. Click here to read the first article about doing business in the Cloud. 

This second article in the series shares the knowledge of Mobility experts and entrepreneurs Joana Picq and Susan Feldman.

The mobile tech revolution not only increases productivity by enabling the next generation workforce to securely work from anywhere, anytime and on any device, but it allows consumers to make purchases on-the-go. Joana and Susan have both been harnessing the full power of the mobile revolution to grow their businesses.

The NextWomen and Astia are hosting the Global Pitch Competition in collaboration with the 2013 We Own It Summit June 27-28 in London.

In this interview Heather Boggini of PSDNetwork asks Simone for an overview of the pitch competition including who should apply; what to expect; and how each applicant and finalist benefits from the competition.

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We meet the tech entrepreneur whose internet security product already has a million users in a 100 countries and who is working on a pilot scheme with Google.

Stina Ehrensvärd is the CEO & Founder of Yubico, creators of the YubiKey, an internet security product which generates a secure one-time password login for secure access into email, VPN, Windows, and websites. With its official mission being “to make strong two-factor authentication easy and affordable for everyone”, the YubiKey is crush-proof, waterproof, battery-free, and requires no client software. It has more than one million users in 100 countries and is currently being used in a Google pilot.

Previous to Yubico, Stina worked with several innovation projects, focusing on product design and communication.

Stina was born in the USA, grew up in Sweden and has an education in industrial design. Two years ago she relocated to Palo Alto, CA, and is working with the Internet thought leaders on new open standards protecting users’ identities on the Internet. 



Cloud experts Jane Silber (left) and Daniela Gomes (right)The Tech Insights series is a spin-off from our hugely successful The NextWomen DWEN Interview Series, which profiles female business heroes.

The interviews were so popular that we are creating a new series, speaking to experts in the DWEN community about hot technology topics. Forthcoming articles will cover Social Media; Mobility; Data Management & Security. 

This first article shares the knowledge of Cloud experts Daniela Gomes and Jane Silber.

The NextWomen Technology Theme

Poornima Vijayashanker is a software engineer and serial entrepreneur.

She was the sole female engineer at Mint.com, a startup based in down town Mountain View, which was acquired by Intuit in 2009.

Post acquisition she decided to leave Mint and launched her own startup, BizeeBee, helping fitness studios and other membership based businesses across the world grow their business.

Her new project is Femgineer, a campaign to encourage and empower more women to go into tech and science. It started as a blog, but now Poornima teaches workshops at San Francisco tech hubs such as General Assembly, Parisoma, and HackBright. 

Poornima, who graduated from Duke University with a double major in Electrical and Computer Engineering and Computer Science, was recently named in Inc Magazine’s 10 Women to Watch in Tech in 2013.