Allan Watson talks to The NextWomen about Search Engine Optimization and how to drive traffic to your website.
Tina Amirtha meets Daan Weddepohl, co-founder of Peerby, a Dutch startup and TechStars London first cohort member funded by Sanoma Ventures.
Peerby, which Daan founded with Jonas Matser and Eelke Boezeman, is a platform that helps people borrow and rent stuff from others nearby with a unique system that actively creates supply by asking around through social media, smartphones and e-mail. The product was launched in beta for Amsterdam in August 2012 and the network is rapidly expanding, with 15,000 members in Holland and active communities in London, Berlin, Spain and New York.
The NextWomen is happy to provide information on business insurance through knowledge partner Moonfruit.
We all know what it’s like to come across a website that looks like it hasn’t been updated in 10 years. Does it make you want to find out more about the company? Or click to another website as quickly as possible? Effective web design is essential in helping your new business to grow, but it doesn’t have to be complicated. Here are some pointers on how to choose a website template to create your own online presence.
Vanessa Vallely is the founder of leading women’s network and website, WeAreTheCity and job board CareersCity, serving an audience of over 70,000 London City women. She also co-founded the City-wide diversity network, The Network of Networks, which includes the heads of women’s networks from 40 FTSE firms.
Vanessa has had an extensive 25 year career in Banking and Finance in London and is a qualified career coach. She has won various recognition awards such as Women’s Champion for Women in Banking & Finance, TIAW’s Top 100 Global Women, Financial News Top 100 & Brummells Top 30 Inspiring Women. She was a wonderful keynote speaker at The NextWomen’s November 2012 London Pitch Evening.
In this article, Mary Juetten, Founder and CEO of Traklight.com reviews Vanessa's new book "Heels of Steel", which was released on 25th September. The book tracks Vanessa's trials and tribulations from the day she arrived in the City aged 15 and worked her way up to C-suite, providing transparent insight into the world of corporate women and sharing Vanessa's tips and practical advice, based on her real life experiences.
British Author Vanessa Vallely had me at HEELS. Not only did I have the pleasure of reading HEELS of STEEL, she graciously offered to Skype with me despite an 8-hour time difference.
When the book arrived, I skipped over the introduction and the table of contents and dove into her story. Her scrappy upbringing and her City career seemed almost surreal and to later find out that she cut out some of the more difficult portions of her life made it even more amazing.
The NextWomen ‘How-to’ Theme
A lot of us send out regular newsletters and email blasts to our customers, but how can we tell if they're effective? Content marketer Adria Saracino gives us the lowdown.
If you've been following along with the latest business news and marketing tips, you've probably heard all about the myriad benefits of email marketing. And yet, you certainly don't open most of the e-blasts that make it into your inbox—who has the energy, interest or time? Knowing that, how can you possibly trust that an email marketing campaign is worth the investment?
We are so excited about the relaunch of our Business Advice Programme and all the amazing NextAdvisors we have lined up, ready to give you the expertise you need to make your business fly! Amongst them is Polly Gowers, CEO and Founder of Everyclick and one of the best connected women in British business!
To celebrate and showcase the wonderful high profile entrepreneurs, investors and experts who have signed up to provide advice to our community, we'll be publishing articles and interiews with them from the archives.
Here is our interview with Polly Gowers from 2011.
For more details on The Business Advice Programme and to sign up, click here.
Polly Gowers is CEO and Founder of Everyclick, which has recently launched its Give As You Live service. Give as you Live lets internet users raise funds for their chosen charities for free as they shop online. With every purchase a consumer makes from 1,300 leading retailers, a donation is made to any of the UK’s 220,000 charities, as chosen by the shopper.
To date, over £2m has been disbursed to a wide range of charities through Everyclick’s technology platform.
Polly has been shortlisted for Director magazine’s Best Connected Women in British Business competition, alongside names such as Martha Lane Fox and Sarah Browne.
This is what Polly had to say when we interviewed her:
The NextWomen Europe Theme
Sanne Walvisch is the Chief Digital Officer at G+J Netherlands, a Dutch magazine publishing company circulating such prolific magazines as National Geographic, Vogue and Glamour.
Prior to taking up this position, she was a freelance digital strategist and has worked with NOS, Sanoma Media, Ambo/Anthos and Layar to name but a few.
The NextWomen is happy to provide information on broadband services through knowledge partner TalkTalk Business.
Do you remember working life before the internet was widely available? Looking back, I clearly remember working in an office not much more than a decade ago which had one single computer hooked up to the World Wide Web; a communal resource for occasional research purposes. When every PC was eventually connected to the internet, it was incredibly exciting.
That was back in the days of dial-up internet access, where viewing a single photograph online was a painful process, as it downloaded before our eyes pixel by pixel.
Back then, the internet ran at a patience-testing speed of 56kb, which may not mean a lot until we consider that today’s slowest recognised UK broadband speed is 8000Kb. Not only did it take hours to download a single song and days for a movie, but users had to choose between using the phone and using the internet, as dial-up internet took up full use of the telephone line.
Linda Taddonio, Chief eCommerce Strategy Officer & Co-Founder, Insite Software, looks at how you can re-engineer your business for successful B2B sales in the digital era.
Is your organization is still mired in discussions of channel conflict, sales rep conflict, or beliefs that your business is too complex to be executed online? There is significant opportunity to re-engineer your business to drive top line revenue and operate with increased efficiency by incorporating business to business (B2B) eCommerce strategies into your business plan. Imagine if you could wring 5 to 10 percent or more of the cost out of the equation for each order processed?
And imagine if, as a result you could reallocate the time and energy of your staff to create relationships with 5 to 10 new customers? This is the power of B2B eCommerce.
The NextWomen is happy to provide information on electronic cigarettes through knowledge partner Intellicig.
On average over 100 working hours are spent every year out of the office on smoking breaks. For regular smokers this means frequent trips each day out of the office. Not being able to smoke in public places anymore means that more time has to be taken for cigarette breaks, but what if there was a way to stay at your desk? The UK smoking ban stipulates that employees must leave the office and go outside to a designated smoking shelter or space away from the office. How do you manage this loss of productivity and the amount of time employees are spending outside of the office?
Recently, more people have begun using electronic cigarettes. An electronic cigarette device allows people to look and feel like they are smoking but they do not contain any tobacco. The number of people using electronic cigarettes has been steadily increasing over recent years – with the BBC predicting that the number of people using them in the UK will reach over 1 million this year.