The NextWomen Technology Theme.
Yifan Zhang tells us about the early days of her tech startup, which has been funded and supported by Techstars, Startup Chile and Resolute.VC.
One of the most common questions I get asked about my startup GymPact is, “How did you come up with that?” I take pride in hearing that because to me it means we’re doing something so innovative that people can’t imagine even thinking up the idea. After all, GymPact gives cash rewards to those who meet their exercise goals – paid by the non-exercisers!
Three years ago, I was a senior at Harvard College. I had just written a paper for my behavioral economics class on loss aversion, which says people hate losing money 2.5x more than they like gaining the same amount. I could not stop thinking about this idea, and I wondered if this stronger motivator of loss could impact hard-to-change behaviors like exercise. (yes, this is what I spent senior spring doing).
The NextWomen Tech Theme.
Amy Sheng is Co-Founder of CellScope, a venture-backed mobile health startup creating a suite of optical attachments for smartphones to enable remote diagnoses.
Its first product is the CellScope Oto, a smartphone otoscope for capturing diagnostic quality ear images and videos to diagnose ear infections.
CellScope spun out of a bioengineering lab at UC Berkeley creating mobile microscopes for disease diagnosis in the developing world.
Amy previously led a team to develop an automated hematology analyzer with automated classification of white blood cells that was cleared by the FDA. She has an MS and BS in Mechanical Engineering from Stanford University and an MBA from Berkeley-Haas. She can be followed on Twitter @amysheng.
Amy was named in Inc Magazine's 10 Women to Watch in Tech in 2013.
Sissy Müller, founder of Green Crowding, reviews "Dear Entrepreneur: Letters From Those That Have Made It & Are Making It Happen", a collection of letters from business founders who have been there and done it. It includes letters containing advice, words of wisdom, motivation and true-life stories from top businesses including Innocent Drinks and Morphsuits.
Since starting my own company Green Crowding last year, I’ve absorbed a lot of information about entrepreneurship. I read business books in the evenings, listen to podcasts while running and watch youtube videos during lunch breaks. Stories of fellow entrepreneurs, their struggles, achievements and lessons interest me most. So I was excited to review the book ‘Dear Entrepreneur’, a collection of letters from entrepreneurs for The Next Women.
Let’s evaluate the book like a 3-minute startup pitch. First of all the idea, the execution and the presentation. Then, I’ll provide my overall rating on a scale from 1 to 5.


Tech Insights is a new series where we speak to experts in the DWEN community about hot technology topics. Forthcoming articles will cover Social Media and Data Management & Security. Click here to read the first article about doing business in the Cloud.
This second article in the series shares the knowledge of Mobility experts and entrepreneurs Joana Picq and Susan Feldman.
The mobile tech revolution not only increases productivity by enabling the next generation workforce to securely work from anywhere, anytime and on any device, but it allows consumers to make purchases on-the-go. Joana and Susan have both been harnessing the full power of the mobile revolution to grow their businesses.
The NextWomen Technology Theme.
Serial entrepreneur Jackie Hutchings shares some invaluable tips, and useful examples, on how to write the second most visited page on your company's site.
Writing web copy is an art form. Online consumption means that browsing and skimming are the name of the game and you need to adjust your copy accordingly.
So, with that in mind, by the time you pay attention to writing your About Us page (from here on referred to as AUP) page, it’s often one of the last pages written. People naturally focus on their home and product pages.
And that's why I wanted to talk to you about your AUP. Did you know that it’s the second most visited page (unless you`re a known brand)? It was a stat that surprised me too. But, when you think about it, it’s really not surprising at all.
The NextWomen Technology Theme.
We meet the tech entrepreneur whose internet security product already has a million users in a 100 countries and who is working on a pilot scheme with Google.
Stina Ehrensvärd is the CEO & Founder of Yubico, creators of the YubiKey, an internet security product which generates a secure one-time password login for secure access into email, VPN, Windows, and websites. With its official mission being “to make strong two-factor authentication easy and affordable for everyone”, the YubiKey is crush-proof, waterproof, battery-free, and requires no client software. It has more than one million users in 100 countries and is currently being used in a Google pilot.
Previous to Yubico, Stina worked with several innovation projects, focusing on product design and communication.
Stina was born in the USA, grew up in Sweden and has an education in industrial design. Two years ago she relocated to Palo Alto, CA, and is working with the Internet thought leaders on new open standards protecting users’ identities on the Internet.
The NextWomen Technology Theme
Natalie Panek tells us what she loves about her job developing technology for extreme environments, including working on a mission to Mars, and looks at how girls and Generation Y women can be inspired to join the exciting field of technology.
The NextWomen Technology Theme.
With Best Prompter, you won’t be the dork reading your speech from notecards...
Just two weeks ago I found myself in front of a rather geeky group of people pitching an Internet startup project in a competition — and reading my notes from a little spiral notebook. I felt like a dinosaur, even though all the other (younger) teams were reading from paper too…
Still, I hold myself to a geekier standard, so when I saw Best Prompter a few days later, I decided to test it so I would never again be a dorky dinosaur when public speaking.
Using the app on the iPhone is perfect if you’re the kind of speaker who can just glance down at your notes, pick out a keyword or two, and then communicate your complete idea.
It works for iPad too, which, with all that extra space, would let you get more detailed. Or you could just make your few keywords HUGE.
With Best Prompter you can easily format your text — font, size, color, bold, italics, bulleted lists, section dividers, etc. — so you can organize your ideas into chunks and make certain words stand out, so you can easily pick out the key concepts.
Once you’re in front of that crowd, you can manually scroll through your notes, or set the app to scroll your text (10 speeds to choose from).

The Tech Insights series is a spin-off
from our
hugely successful The NextWomen DWEN Interview Series, which profiles female business
heroes.
The interviews were so popular that we are creating a new series, speaking to experts in the DWEN community about hot technology topics. Forthcoming articles will cover Social Media; Mobility; Data Management & Security.
This first article shares the knowledge of Cloud experts Daniela Gomes and Jane Silber.
Like a lot of entrepreneurs, are you constantly and frantically busy, running on coffee during the day and a few glasses of wine in the evenings, at networking events or to try relax at home after a hectic day? Alisa Burke looks at some small lifestyle changes which will make a real difference to your wellbeing.
What is the cost to you and your business of compromising your wellbeing? What can you do about it?
Years ago I remember pondering why, despite being successful, I just didn’t feel as happy as I assessed other people seemed to be. Years later I heard another coach speak of ‘self sacrificing overachievers’ - what a great description, and yep, that used to be me!
The question I would like to ask is is it you? Are you so focused on your career goals and balancing your work and outside of work life that you feel you are running on ‘vapour’ perhaps relying on caffeine as an ‘upper’ and wine to unwind? This may be allowing you to achieve (for now); but what are the are costs in the long term to your health, happiness and business sustainability?


