Every success has its owners, and today I am proud that I can share a success with you that I feel our company contributed to. Improve Digital came -only 2 years ago- to one of our Pitch events in London, to seek outside investors and now they have been acquired by a Swiss listed company. Great!
Improve Digital, was founded by two ambitious female founders, Janneke Niessen and Joelle Frijters, we showed them during our Pitch event what it takes to get outside funding and we interviewed them at the time when they sought their first round of funding. They also became part of the Astia network.
As European provider of sell-side platform (SSP) technology and services, Improve Digital has now signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services.
Last week Birchbox the US sample-box subscription service acquired the European based Joliebox. Time to tell you the succesful story of two young female founders and to understand their growth strategy.
Rolemodels for the new generation of female founders, Hayley Barna and Katia Beauchamp (photo), graduated from Harvard Business School in 2010, and started the company right after that, so the company is not yet 3 years old! With Birchbook they hit the newest coolest thing: e-commerce online subbscription service
In building & growing Birchbox, Hayley & Katia put in practice some valuable theory learned at Harvard: build, borrow or buy?
First they defined their brand, this is their elevator pitch:
Launched in 2010, Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop and learn about the best products and brands available. Birchbox members have first-touch experiences with products each month and access to educational content to help them get the most out of their products.
We love to celebrate female heroes, so we are delighted to report that Yell, a leading provider of digital services, yesterday announced its acquisition of Moonfruit, the UK’s leading DIY website and online shop builder, founded by Wendy Tan-White. The total cash consideration for the acquisition is approximately £18 million ($29m).
Moonfruit’s website Moonfruit.com was launched in the UK in 2000 with a mission to make the web easily accessible for local businesses and consumers. When a customer builds a Moonfruit site, with a click of a button they can add a commerce option, a mobile presence and build a Facebook store, all from the same platform.
UTV Media plc this week announces the acquisition of Simply Zesty, the market leading social media agency in the Republic of Ireland for an initial consideration of £1.7million up to a deferred final consideration of approximately £5million, depending upon future trading performance.
Simply Zesty was set up in 2009 by Lauren Fisher, who has recently joined The NextWomen as a regular contributor.
Employing 22 staff at its Dublin offices, the company specialises in providing social media marketing services to assist businesses in creating innovative social media campaigns. With a blue chip client base of more than 100 companies, including Sony, Volkswagen Group and ebookers,com, Simply Zesty is also steadily building its international presence, which now represents more than 15% of revenues and is growing strongly.
Yasmine Mustafa, female entrepreneur, Founder & CEO of 123LinkIt, just sold her company and she gives you her 15 tips for entrepreneurs.
I’m elated to announce one of my dreams has come true this past month. NetLine, the #1 B2B content syndication network, has acquired 123LinkIt. The deal officially closed on November 18, 2011.
In her blog she wrote:
This is a guest article by Milo Yiannopoulos, a columnist on tech news, who once wrote a review about one of The Next Women's Kitchen Dinners which we are still proud of. Here is his short column:
Myfavourite technology PR firm, Ballou PR, which focuses on high-growth technology and health IT clients, has sold its US operations to MWW Group. Founder Colette Ballou told me that the firm’s focus will now be on Europe, and that expansion into other countries, either organic or by acquisition, is on the cards for 2012. I guess she’ll be using the cash from this sale. Ballou will continue to offer services in the US through its new partner MWW Group.
Serial Entrepreneur and Investor Marc Andreessen announced that he sells his company Ning, the global social network, to Glam Media, the global blog network. Techcrunch reports that the acquisition price is $150 million. With this merger a new social network takes form, that may even be a competitor to Facebook. At least as it concerns add spending. As Andreessen puts it: "The opportunity for high-end online content is gigantic and our combined company will be in the pole position in this huge market."
His co-founder Gina Bianchini was congratulated for all the hard work in the startup phase of the company. She left some time ago to start her own venture. Marc announced the merger in his simple wordpress blog
Sometimes our European holidays get in the way of knowing what is going on; while I was sun bathing, without a Blackberry, no online connection but with long luncheons, lots of wine and a great swimming pool, other people were selling their company. Such as the founders of Netmums. They sold their 11-year old company.
The No. 1 publisher of women's websites worldwide, aufeminin.com, has acquired 100 percent of Netmums.com, the leading British parental website of founders Siobhan Freegard, Cathy Court and Sarah Russell. While aufeminin.com is already present in the UK with sofeminine.co.uk, the acquisition reinforces its position as the leading website for women.
DN Capital, a regular supporter of The NextWomen and member of the investment panel at our January pitching competition, last week announced the completion of the sale of portfolio company Datanomic to Oracle Corporation.
Founded in 2001, Datanomic specialises in developing data profiling and enhancement solutions. The company is led by a female chairman, Tina Rogers, who has held multiple chairmanships specializing in growth, both organically and by acquisition, with companies varying in turnover from £1m to £150m.