Sissy Müller, founder of Green Crowding, reviews "Dear Entrepreneur: Letters From Those That Have Made It & Are Making It Happen", a collection of letters from business founders who have been there and done it. It includes letters containing advice, words of wisdom, motivation and true-life stories from top businesses including Innocent Drinks and Morphsuits.
Since starting my own company Green Crowding last year, I’ve absorbed a lot of information about entrepreneurship. I read business books in the evenings, listen to podcasts while running and watch youtube videos during lunch breaks. Stories of fellow entrepreneurs, their struggles, achievements and lessons interest me most. So I was excited to review the book ‘Dear Entrepreneur’, a collection of letters from entrepreneurs for The Next Women.
Let’s evaluate the book like a 3-minute startup pitch. First of all the idea, the execution and the presentation. Then, I’ll provide my overall rating on a scale from 1 to 5.


Tech Insights is a new series where we speak to experts in the DWEN community about hot technology topics. Forthcoming articles will cover Social Media and Data Management & Security. Click here to read the first article about doing business in the Cloud.
This second article in the series shares the knowledge of Mobility experts and entrepreneurs Joana Picq and Susan Feldman.
The mobile tech revolution not only increases productivity by enabling the next generation workforce to securely work from anywhere, anytime and on any device, but it allows consumers to make purchases on-the-go. Joana and Susan have both been harnessing the full power of the mobile revolution to grow their businesses.
Carin Luna-Ostaseski fulfilled a personal dream when she launched her own brand of Scotch, , which she funded using Kickstarter. If you've ever wondered how to create a successful campaign on this popular funding platform, look no further than her comprehensive guide.
SIA Scotch Whisky was successfully funded in November exceeding my goal of $39,000 for production of my first run. Many friends and strangers asked me how I did it? Well, here you go….
First off, I should say, my situation is quite unique. There are very few projects on Kickstarter for spirits brands. The challenge here is most people are used to pre-ordering a product they are funding, and they receive the product as a reward for their contribution.
A brief introduction:
I'm Alyssa, and since January of this year I've been working with The
NextWomen interning as an editorial assistant. I've had the
opportunity to immerse myself in this wonderful community and, most
recently, had the pleasure of attending the NextWomen pitching event
in London on 30th April.
It was an evening of firsts: For some pitchpreneurs it was their first experience pitching and for some guests (including myself) it was an introduction to events of this kind. Filled with enthusiasm at making my début in the NextWomen community, I headed to the venue (beautiful offices over looking St Pauls Cathedral, provided by our sponsor, Orrick) early in order to see the workshop which preceeded the evening event.
The NextWomen and Astia are hosting the Global Pitch Competition in collaboration with the 2013 We Own It Summit June 27-28 in London.
In this interview Heather Boggini of PSDNetwork asks Simone for an overview of the pitch competition including who should apply; what to expect; and how each applicant and finalist benefits from the competition.
The NextWomen Technology Theme.
Serial entrepreneur Jackie Hutchings shares some invaluable tips, and useful examples, on how to write the second most visited page on your company's site.
Writing web copy is an art form. Online consumption means that browsing and skimming are the name of the game and you need to adjust your copy accordingly.
So, with that in mind, by the time you pay attention to writing your About Us page (from here on referred to as AUP) page, it’s often one of the last pages written. People naturally focus on their home and product pages.
And that's why I wanted to talk to you about your AUP. Did you know that it’s the second most visited page (unless you`re a known brand)? It was a stat that surprised me too. But, when you think about it, it’s really not surprising at all.
The NextWomen Technology Theme.
We meet the tech entrepreneur whose internet security product already has a million users in a 100 countries and who is working on a pilot scheme with Google.
Stina Ehrensvärd is the CEO & Founder of Yubico, creators of the YubiKey, an internet security product which generates a secure one-time password login for secure access into email, VPN, Windows, and websites. With its official mission being “to make strong two-factor authentication easy and affordable for everyone”, the YubiKey is crush-proof, waterproof, battery-free, and requires no client software. It has more than one million users in 100 countries and is currently being used in a Google pilot.
Previous to Yubico, Stina worked with several innovation projects, focusing on product design and communication.
Stina was born in the USA, grew up in Sweden and has an education in industrial design. Two years ago she relocated to Palo Alto, CA, and is working with the Internet thought leaders on new open standards protecting users’ identities on the Internet.
The NextWomen Technology Theme
Natalie Panek tells us what she loves about her job developing technology for extreme environments, including working on a mission to Mars, and looks at how girls and Generation Y women can be inspired to join the exciting field of technology.
Istanbul
to host female entrepreneurs and business leaders at Dell Women’s Entrepreneur
Network global event 2013, with a theme of 'Pay It Forward'.
On 2nd June, the fourth annual Dell Women’s Entrepreneur Network global event will kick off in Istanbul, Turkey. As a vibrant city in one of the fastest growing markets in the world, Istanbul will host over 200 inspirational female entrepreneurs, business leaders and media from the Americas, EMEA and APJ.
In 2010, there was a slew of articles in the international press which questioned the Dutch female work ethic and depicted women in The Netherlands as part time workers, if they worked at all. Tina Amirtha looks at whether the coverage was accurate.
A few years ago, Dutchwomen got a lot of flak for not working so much. Suddenly, the entire feminist bloc of the West knew that the Dutchwoman, if she worked at all, commonly worked part-time.
There was an article in Slate, where the journalist Jessica Olien presented her observations of apathetic Dutch attitudes towards work, especially among its women.
Coming from her brief sojourn in the country as an expat, her examination seemed to propel a mini burst of commotion in the media.
A blog post on The Economist tried to further solidify the reasons for which the average Dutch female did not want to work so much in the 2000s. From citing lower salaries in the Netherlands as compared to the US to positing these women enjoyed the power of wielding their inconvenient part-time work schedules over their bosses’ heads, no explanation seemed to get at the core of the issue.


