Allan Watson talks to The NextWomen about Search Engine Optimization and how to drive traffic to your website.
Tina Amirtha meets Daan Weddepohl, co-founder of Peerby, a Dutch startup and TechStars London first cohort member funded by Sanoma Ventures.
Peerby, which Daan founded with Jonas Matser and Eelke Boezeman, is a platform that helps people borrow and rent stuff from others nearby with a unique system that actively creates supply by asking around through social media, smartphones and e-mail. The product was launched in beta for Amsterdam in August 2012 and the network is rapidly expanding, with 15,000 members in Holland and active communities in London, Berlin, Spain and New York.
The NextWomen is happy to provide information on business insurance through knowledge partner Moonfruit.
We all know what it’s like to come across a website that looks like it hasn’t been updated in 10 years. Does it make you want to find out more about the company? Or click to another website as quickly as possible? Effective web design is essential in helping your new business to grow, but it doesn’t have to be complicated. Here are some pointers on how to choose a website template to create your own online presence.
The European Union (EU) represents an alternative land of opportunity: a single market of 500 million people and a European dream of business, history and culture.
Whether you are an existing business looking to expand into the EU or researching the best place to start up your new venture, leaping into a different jurisdiction can be a daunting prospect, but it need not be.
In a series of articles, lawyer Charles Hylton-Potts will cover a range of legal topics relevant to establishing your business in the EU, whilst underlining the importance of planning, understanding legal considerations and ensuring you have the right documentation in place.
Vanessa Vallely is the founder of leading women’s network and website, WeAreTheCity and job board CareersCity, serving an audience of over 70,000 London City women. She also co-founded the City-wide diversity network, The Network of Networks, which includes the heads of women’s networks from 40 FTSE firms.
Vanessa has had an extensive 25 year career in Banking and Finance in London and is a qualified career coach. She has won various recognition awards such as Women’s Champion for Women in Banking & Finance, TIAW’s Top 100 Global Women, Financial News Top 100 & Brummells Top 30 Inspiring Women. She was a wonderful keynote speaker at The NextWomen’s November 2012 London Pitch Evening.
In this article, Mary Juetten, Founder and CEO of Traklight.com reviews Vanessa's new book "Heels of Steel", which was released on 25th September. The book tracks Vanessa's trials and tribulations from the day she arrived in the City aged 15 and worked her way up to C-suite, providing transparent insight into the world of corporate women and sharing Vanessa's tips and practical advice, based on her real life experiences.
British Author Vanessa Vallely had me at HEELS. Not only did I have the pleasure of reading HEELS of STEEL, she graciously offered to Skype with me despite an 8-hour time difference.
When the book arrived, I skipped over the introduction and the table of contents and dove into her story. Her scrappy upbringing and her City career seemed almost surreal and to later find out that she cut out some of the more difficult portions of her life made it even more amazing.
In the 7th part of her excellent series about funding, Elizabeth Crowell looks at networking and approaching friends and family as a source of investment. To read Part 6 of the series, about Venture Capital, click here.
We started this series talking about bootstrapping, and in short order progressed to the rarefied world of venture capital. But I want to take a step back, and remind founders about a potential source for funding: their friends and family. And although I discovered a roughly 50-50 split among entrepreneurs and investors advising for and against friends and family funding, the numbers speak for themselves. “According to the Global Entrepreneurship Monitor (Babson & London School of Economics), upwards of $50-$75 billion dollars is invested annually by friends and family in US startups. That is about 2 to 3 times the amount invested by venture capitalists and angels annually” (Bill Payne & Associates – Enabling Entrepreneurs). Clearly, it's an option to consider.
Some of you might remember that earlier in the year I wrote a Letter from the Editor in our global newsletter, about my old fire for environmental causes being rekindled by the amazing social entrepreneurs I had been interviewing. Speaking with truly awe inspiring women who were changing the world for the better had reignited my belief that I could too.
Since then, various things have been happening in my beloved adopted nation of Ecuador which have turned the smouldering embers of that fire into an intense blaze, prompting me to write this, my second personal article for The NextWomen, about an issue which has become very close to my heart.
The NextWomen ‘How-to’ Theme
A lot of us send out regular newsletters and email blasts to our customers, but how can we tell if they're effective? Content marketer Adria Saracino gives us the lowdown.
If you've been following along with the latest business news and marketing tips, you've probably heard all about the myriad benefits of email marketing. And yet, you certainly don't open most of the e-blasts that make it into your inbox—who has the energy, interest or time? Knowing that, how can you possibly trust that an email marketing campaign is worth the investment?
We are so excited about the relaunch of our Business Advice Programme and all the amazing NextAdvisors we have lined up, ready to give you the expertise you need to make your business fly! Amongst them is Polly Gowers, CEO and Founder of Everyclick and one of the best connected women in British business!
To celebrate and showcase the wonderful high profile entrepreneurs, investors and experts who have signed up to provide advice to our community, we'll be publishing articles and interiews with them from the archives.
Here is our interview with Polly Gowers from 2011.
For more details on The Business Advice Programme and to sign up, click here.
Polly Gowers is CEO and Founder of Everyclick, which has recently launched its Give As You Live service. Give as you Live lets internet users raise funds for their chosen charities for free as they shop online. With every purchase a consumer makes from 1,300 leading retailers, a donation is made to any of the UK’s 220,000 charities, as chosen by the shopper.
To date, over £2m has been disbursed to a wide range of charities through Everyclick’s technology platform.
Polly has been shortlisted for Director magazine’s Best Connected Women in British Business competition, alongside names such as Martha Lane Fox and Sarah Browne.
This is what Polly had to say when we interviewed her:
Clover Lewis, who attended the fourth We Own It Summit as a reporter for The NextWomen, shares the top six inspirational and useful takeaways from the event.
Highlights for participants of the WOIS included several thought-provoking keynotes from entrepreneurial women like Janneke Niesson (Twitter: @janneke_improve), responding with expertise to the myriad of questions the audience fielded to them. Further highlights included 15 discussion salons held over the 2 days, with all attendees invited to engage in discussions covering a wide range of Summit-focused topics. Needless to say, each salon I attended was packed and lively, with speakers, panellists, and attendees all energetically contributing to the discussions and talks.
As this was the first WOIS I’ve attended (but certainly not my last!), I am excited to share this ‘mash up’ of interviews, high calibre advice, and inspirations gathered from the WOIS 2013 discussion: