Female Heroes
Fernanda Bohme explains how she and her sister founded a fashion retail brand which now numbers 12 boutiques across the States and turns over millions of dollars.
My name is Fernanda Bohme. My sister Vivian and I emigrated with our immediate family from Rio de Janeiro Brazil to the United States in the 90’s. Our family did not have a lot but we gained hard-working attitudes. My sister and I did many different things to raise money as we grew up, we even started our own little business ventures. But what we really wanted was to start our own retail business.
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Prita Uppal is the founder and CEO of Hooked Media Inc., a leading app discovery platform which uses algorithms and a prediction engine to analyse the games which users have already installed to recommend other games they might like.
Hooked has been downloaded 4.5 million times and users install an average of 12 games a week. Hooked also provides monetization solutions for mobile app developers through a suite of products and services.
Prita has been an entrepreneur for the last 10 years and has rare expertise in gaming, distribution, and monetization, including app stores and app discovery. With an Engineering Masters Degree from Stanford and an MBA from Harvard, Prita was recently named in Inc Magazine’s 10 Women to Watch in Tech in 2013
Tech Insights is a new series where we speak to experts in the DWEN community about hot technology topics.
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Yifan Zhang tells us about the early days of her tech startup, which has been funded and supported by Techstars, Startup Chile and Resolute.VC.
One of the most common questions I get asked about my startup GymPact is, “How did you come up with that?” I take pride in hearing that because to me it means we’re doing something so innovative that people can’t imagine even thinking up the idea. After all, GymPact gives cash rewards to those who meet their exercise goals – paid by the non-exercisers!
Three years ago, I was a senior at Harvard College. I had just written a paper for my behavioral economics class on loss aversion, which says people hate losing money 2.5x more than they like gaining the same amount. I could not stop thinking about this idea, and I wondered if this stronger motivator of loss could impact hard-to-change behaviors like exercise. (yes, this is what I spent senior spring doing).
We meet the Co-Founder of Two Chicks, a company producing a range of liquid egg white products which has grown to a million pound business, despite the recession.
Anna Richey and her business partner Alla Ouvarova, 31, launched Two Chicks in 2007 with the aim of catering for increasingly health conscious UK consumers.
Hugely popular in Los Angeles, liquid egg whites did not exist in the UK in retail prior to the launch of Two Chicks. Together, Anna and Alla built and grew a whole new UK market in liquid egg and today the range of egg whites and egg white omelette mixes is sold in Sainsbury’s, Waitrose, Whole Foods and Selfridges.
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Amy Sheng is Co-Founder of CellScope, a venture-backed mobile health startup creating a suite of optical attachments for smartphones to enable remote diagnoses.
Its first product is the CellScope Oto, a smartphone otoscope for capturing diagnostic quality ear images and videos to diagnose ear infections.
CellScope spun out of a bioengineering lab at UC Berkeley creating mobile microscopes for disease diagnosis in the developing world.
Amy previously led a team to develop an automated hematology analyzer with automated classification of white blood cells that was cleared by the FDA. She has an MS and BS in Mechanical Engineering from Stanford University and an MBA from Berkeley-Haas. She can be followed on Twitter @amysheng.
Amy was named in Inc Magazine's 10 Women to Watch in Tech in 2013.
The winner of The NextWomen Pitch Event tells her story about leaving the legal sector to fulfil her ambition to start her own business with her brother.
In a past life I was a commercial lawyer, advising clients ranging from startups to multinational corporations on commercial, contract, advertising and IP issues. I enjoyed the work, loved my boss but in terms of my vision for the future, as the months ticked by I found that I never aspired to be a partner in that organisation.
And, if you don’t aspire to be the top dog in the place you work then my view is that you are probably in the wrong place.
Rebekah Monk, Founder at Bathrooms.com, talks to Lexi Mills about how she grew what started as a side project to a £5m turnover business.
Bathrooms.com is a consumer website that sells bathroom products; built on the ethos that good design should also be affordable.
The business began has a side project when Rebekah Monk had her first child, however it grew sharply to such a scale that her husband, Ian Monk, had to leave his full time position to help manage it. Since then, the business has grown to more than 50 employees in the UK and China and has a turnover in excess of £5 million that is expected to more than double over the next 18 months.
Lexi spoke with Rebekah about the tactics she used to scale the business; what she thinks were the key success drivers for her company; and how she dealt with the challenges of raising funding and international expansion.
Tech Insights is a new series where we speak to experts in the DWEN community about hot technology topics. Forthcoming articles will cover Social Media and Data Management & Security. Click here to read the first article about doing business in the Cloud.
This second article in the series shares the knowledge of Mobility experts and entrepreneurs Joana Picq and Susan Feldman.
The mobile tech revolution not only increases productivity by enabling the next generation workforce to securely work from anywhere, anytime and on any device, but it allows consumers to make purchases on-the-go. Joana and Susan have both been harnessing the full power of the mobile revolution to grow their businesses.
Carin Luna-Ostaseski fulfilled a personal dream when she launched her own brand of Scotch, , which she funded using Kickstarter. If you've ever wondered how to create a successful campaign on this popular funding platform, look no further than her comprehensive guide.
SIA Scotch Whisky was successfully funded in November exceeding my goal of $39,000 for production of my first run. Many friends and strangers asked me how I did it? Well, here you go….
First off, I should say, my situation is quite unique. There are very few projects on Kickstarter for spirits brands. The challenge here is most people are used to pre-ordering a product they are funding, and they receive the product as a reward for their contribution.
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Featured Female Hero
