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Reina founded Ecotwaza Co., Ltd. in 2006 to share ecological deeds and products from Japan to other parts of the world. The company provides bilingual information on how to live a green quality life through a quarterly magazine “eco+waza” and matching website (www.greenjapan.com), and also sells selected environmentally friendly products, or tools for life, made in Japan. The name eco+waza come from “eco” as in ecology and “waza,” a Japanese term for skill or technique.

Ecotwaza comprises three partners (who all happen to be female) and contracted partners, a flexible team of approximately 20, plus individual share holders who act as mentors. Reina has a vision for a new type of organization; flat, amoeba-like and open to those at different stages of life. This same concept shall be applied as Ecotwaza expands internationally.

As Ecotwaza’s CEO & President, Reina is active in projects that are related to environmental small-scaled technology and product development, as well as international business networking among small and medium-sized enterprises with social/environmental visions.

Heidi Messer is Co-founder and Chairman of Collective[i]™, a cloud-based business intelligence platform that enables business leaders to answer their toughest questions through big data analysis. Heidi is also Co-Founder and CEO of World Evolved, a global investment and expansion platform.

Prior to Collective[i]™and World Evolved, Hiedi and her brother, Stephen Messer, co-founded LinkShare Corporation, which is host to one of the world’s largest online affiliate networks. Heidi and her brother built and managed LinkShare until its sale to Rakuten for $425 million in 2005.

Recognized as an authority on online marketing, Heidi is a frequent speaker at major industry events. She is often referenced in written trade publications and has appeared on national television and radio programs.

Chris Shipley is dedicated to the success of technology entrepreneurs, focusing on identifying market opportunities and building value into the most promising young companies. She was the executive producer of the renowned DEMO Conference from 1996 until September 2009. Chris has identified and helped bring to market more than 1,500 products, including WebEx, VMWare, salesforce.com, TiVo, Xfire, Ribbit, and Ironport.

She has covered personal technology since 1984 and has worked as a writer and editor for a variety of technology and consumer media, winning numerous awards for her writing and often has been cited as a leading influencer. She served on the board and past chairman of the Forum for Women Entrepreneurs and Executives (now called Watermark) and is a board member or advisor to a number of early stage companies. 

Her current venture Guidewire Group is a global market intelligence and advisory firm passionate about technology entrepreneurship. Its exclusive focus on early-stage companies and emerging technology markets drives insight and opportunity to its clients and community.

Catherine Graham is the Managing Director at RIGHTSLEEVE, a leader in the online category of the promotional products industry. Utilizing a unique mix of design, technology and promotional media, RIGHTSLEEVE develops online merchandise programs for leading companies across North America.

Catherine has over 13 years of experience in banking, management consulting and growing businesses through her time at TD Bank, eBay, A.T. Kearney and RIGHTSLEEVE.

RIGHTSLEEVE has recently launched commonsku, a SaaS based enterprise social software company focused on the promotional products industry, with Catherine as co-founder.

We spoke to Catherine about why her company created its own software; about the benefits of all-women networks; and about the leadership lesson she learned the hard way.

After six years working in government, Alex Butler is this month launching KindredHQ, a new service for freethinkers and doers inspired by her fascination with the evolution of the collaborative working economy,

Alex has over 20 years of experience in creative businesses – small start-ups to large multinationals – advertising, branding and in technology companies.

Kay Koplovitz is a cable television visionary and was the first woman to head a television network when she founded USA Networks under the banner of Madison Square Garden Sports in 1977. She led USA Networks to first place in cable primetime ratings and it remained there for 14 years. In 1992, she launched the Sci-Fi Channel which has become a top ten rated cable network known for innovative drama and mini-series. In 1994, she launched USA Networks International into 60 countries worldwide.

In 1998, President Clinton appointed Kay to chair the bipartisan National Women’s Business Council. She used this platform to launch Springboard Enterprises, in a move to get women to “think big” about their growth companies and to raise venture capital to fund them. Springboard, her shared vision, has screened over 4000 companies and presented 360 of them since its first forum in 2000. These companies have raised over $4 billion in capital and are returning positive results to investors at record rates.

The NextWomen DWEN Interview Series features Fernanda de Lima, CEO of Gradual Corretora, an independent home and individual brokerage company.

Five years ago, Fernanda took control of the company that her father had established in 1991. Things needed to change radically for the business, so she put her unique brand to work, changing the business strategy to give a more focused appeal to the masses.

Fernanda is concerned with the Brazilian people and she wanted to help them not only invest, but also to take simple steps such as saving for retirement. So she gradually introduced programs to help educate customers so that they could be successful, whatever their goals.


We talked to Fernanda about her company's values; how she gained respect in a male dominated environment; and about the power of trusting yourself.

The NextWomen DWEN Interview Series continues with Tina Wells, CEO and founder of Buzz Marketing Group, a full service marketing and research provider whose goal is to help companies build prosperous connections with youth.

Currently a Wharton School of Business student for marketing management, Tina creates innovative marketing strategies for numerous clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. She has worked with clients including Maidenform, SonyBMG, PBS, P+G, Sesame Workshop and American Eagle Outfitters.

Tina’s long list of honors includes Essence’s 40 Under 40, Billboard’s 30 Under 30, and Inc’s 30 Under 30, amongst many others. She is the author of the tween series Mackenzie Blue, published by HarperCollins Children’s Books, and the youth marketing handbook Chasing Youth Culture And Getting It Right, which was published in Spring 2011.

A celebrated blogger on The Huffington Post, Tina also serves on the board of directors of the Philadelphia Orchestra Association, The Franklin Institute, Symphony in C and The Young Entrepreneur Council.

The NextWomen DWEN Interview Series features Divya Gugnani, venture capitalist and CEO of Send The Trend and Behind the Burner.

Divya has been featured in The New York Times, Time, Businessweek, and WSJ and contributes to HuffPost, Daily Beast and MSN. She has been honored as a 2010 Game Changer by New York Enterprise Report and named one of the Top 50 Outstanding Asian Americans in Business. Divya is also on the Board of New York Entrepreneur Week: a nonprofit movement formed around the belief that entrepreneurs change the world.

Launched in 2010, Send the Trend provides members with personalized recommendations for accessories and beauty at affordable prices. Send The Trend offers new chic collection of accessories and beauty every month, with recommendations tailored to customers’ style profiles.

The NextWomen DWEN Interview Series features Michelle Madhok, Founder, CEO & Chief Editor at SheFinds Media, which publishes SheFinds.com, Bridefinds.com and MomFinds.com.

Distributed via e-mail and blogs, these online publications help millions of busy women everywhere shop the web for the latest fashion and style finds. 

A widely regarded shopping expert, Michelle has shared her expertise through channels such as The Today Show, The Martha Stewart Show, The Chicago Tribune, The New York Post, The New York Times, and the Washington Post.

Prior to launching SheFinds, Michelle was the Director of Entertainment
Marketing for CBS Broadcasting New Media, then Group Director of
Editorial Products for women at AOL, where she oversaw all women's content. 

Her book Wear. This. Now. will be published in August 2012.