

Tech Insights is a new series where we speak to experts in the DWEN community about hot technology topics. Forthcoming articles will cover Social Media and Data Management & Security. Click here to read the first article about doing business in the Cloud.
This second article in the series shares the knowledge of Mobility experts and entrepreneurs Joana Picq and Susan Feldman.
The mobile tech revolution not only increases productivity by enabling the next generation workforce to securely work from anywhere, anytime and on any device, but it allows consumers to make purchases on-the-go. Joana and Susan have both been harnessing the full power of the mobile revolution to grow their businesses.
Istanbul
to host female entrepreneurs and business leaders at Dell Women’s Entrepreneur
Network global event 2013, with a theme of 'Pay It Forward'.
On 2nd June, the fourth annual Dell Women’s Entrepreneur Network global event will kick off in Istanbul, Turkey. As a vibrant city in one of the fastest growing markets in the world, Istanbul will host over 200 inspirational female entrepreneurs, business leaders and media from the Americas, EMEA and APJ.

The Tech Insights series is a spin-off
from our
hugely successful The NextWomen DWEN Interview Series, which profiles female business
heroes.
The interviews were so popular that we are creating a new series, speaking to experts in the DWEN community about hot technology topics. Forthcoming articles will cover Social Media; Mobility; Data Management & Security.
This first article shares the knowledge of Cloud experts Daniela Gomes and Jane Silber.


Stéphanie Cardot is the Founder and CEO of TO DO TODAY, a company which designs and implements work-life balance and well-being programs for the workplace.
Created in 2001, TO DO TODAY (TDTD) offers companies a portfolio of talent retention and attraction tools to assist employees to balance their private and professional lives, including on-site well-being facilities, concierges, child care and fitness centres.
Stéphanie is also Administrator of FESP (a union dedicated to companies offering services to people); Vice President of the Club L Femmes Forum (a women's forum); and sponsor of the l'Observatoire des Etats Généraux de la Femme 2010 (Observation of the General Status of Women 2010).
Before creating TO DO TODAY, Stéphanie held a Business Development position at Deloittes in New York and co-founded an auctions company in Paris and New York
We spoke to Stéphanie about how she uses technology to grow her business; how to inspire loyalty in employees; and how she balances her personal and professional life!

Christine Chen founded Kilop with her husband Heinz in 1988 as
an independent sales agent for a major plastics group in Taiwan.
Living in North Carolina, Christine saw that the textiles industry was booming in the south and recognized the need for quality staple fibres, yarn and fabric. She developed a strong sales team at Kilop and a distribution network built around providing quality products from Taiwan to manufacturers in the US.
In order to increase her knowledge of building a small business Christine took several continuing education classes and especially excelled in accounting. With her new skills, Christine worked to construct internal Kilop systems, while her husband, Heinz, focused on developing sales. Christine and Heinz were not only building a business, but also raising three children at the same time.
Christine and the business suffered an unbelievable loss when Heinz passed away unexpectedly in 2003. It was her belief in the business and her desire to continue to support her employees, customers and suppliers that convinced Christine to continue the business after his death. Christine relied on her courage, inner strength and support network during the years following her husband’s death to continue to grow Kilop.

Catharina van Delden is founder and CEO of innosabi GmbH, a software company that helps companies integrate consumers into the early phases of product development. innosabi’s clients include Drogeriemarkt dm, Daimler, Ford, EDEKA, Manhattan nail-polish and Görtz.
The German Ministry of Economics has recognized innosabi twice for its innovative business model including naming them the best German ITC StartUp in 2011.
Before founding innosabi she worked with OSRAM in their marketing department and with OSRAM India in Delhi. She has been recognized multiple times with the INFOCOM future leadership award for the topics “Innovation in a downturn” and “Innovation driving service excellence”. Catharina is author of several publications about open innovation, crowdsouring and social media marketing.
Catharina holds an MBA from the TU Munich and the UC Berkeley. Her undergraduate degree is in Marketing and Food Sciences.
We spoke to Catharina about her move from corporate life to entrepreneurialism; which companies she most admires for their innovation; and her marketing tips for startups.
Dell announced last week that it will host the
fourth annual Dell Women’s
Entrepreneur Network (DWEN) conference in Istanbul, Turkey,
June 2-4, 2013 . The two-day, invitation-only event, with The NextWomen as Editorial Partner, connects female founders,
CEOs and leaders of high-growth businesses in some of the world’s top
entrepreneurial marketplaces to share best practices and challenges and
spotlight the positive impact women-owned businesses have on the global
economy.

Next week, I am going to speak at the Dell Entrepreneurs Conference in India. Dell is on a path to help entrepreneurs. Dell today announced the Dell Innovators Credit Fund, a first-of-its-kind Dell financing initiative that provides entrepreneurs up to $100M in the financial and scalable technology resources they need to maximize potential for innovation, speed to market and job creation.

After 35 fabulous interviews and over 46,000 hits on our site, The NextWomen DWEN Interview Series has come to an end. In one last article related to it, we're bringing you some of our favourite gems of wisdom
from the series: invaluable tips for female entrepreneurs from some truly inspirational women.
"Focus. Too often, and because they are very opportunistic, young businesses chase too many options, too many features, too many channels.
"And because most often they are operating with limited resources, they can’t do all of those things well enough to rise above the competition and sustain that competitive advantage. It’s far better to pursue one, focused opportunity and execute exceptionally than to do too many things ordinarily.
"That advice is universal, regardless of the gender, age, or market of the entrepreneur".

As the fabulous The NextWomen DWEN Interview Series draws near
its close, we'll be bringing you some of our favourite gems of wisdom
from the series, focusing on certain key subjects. Today we bring you the series' most inspirational quotes.
"As a start-up entrepreneur you have to prove why someone should pay attention to you – whether it’s a customer, prospective employee, banker, investor or business partner.
"But I think the payoff for that downside comes very quickly with the huge sense of accomplishment, gratification and adrenalin rush that making things happen all on your own brings. And ... it’s great to feel that you can be master of your own destiny."
Shoba Purushothaman, Serial Entrepreneur & Co-founder, Training Ventures (India)


