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Denise Colella is the CEO of Maxifier, the global leader in programmatic premium optimization. Denise Colella, CEO of programmatic premium optimization company Maxifier, talks to The NextWomen about the negative and positive aspects to being a woman in a male-dominated industry, drawing on her own experiences of working in the technology industry.

Megan Foo, a Year 12 student in Hong Kong, shares her thoughts on the challenges posed by gender gaps in STEM industriesMegan Foo, student, and the President of the Hong Kong Chapter of Women LEAD, talks to The NextWomen about the disconcerting underrepresentation of women in Science, Technology, Engineering, and Mathematics (STEM) fields, considering why women are being deterred from studying STEM subjects, and how this issue can be overcome. 

Social media has a major role to play in the business world. Bev James considers the important role of social media in the world of business, offering her top tips on how small firms can best use it to their advantage.

There is no longer any argument that social media has got a major role to play when it comes to the world of business.

Many senior people at some of our biggest firms were suspicious of the value of using social media when it first burst on to the scene, but that argument has been over for some time now. The reality is that any business, no matter how big or small, is making a huge mistake if they decide to ignore social media platforms such as Twitter and Facebook.

Charles Hylton-Potts In a series of articles Charles Hylton-Potts, a lawyer based in London, covers a range of legal topics relevant to establishing a business in the EU. Click here to check out his previous article.

Natalie Panek, robotic operator and aerospace engineer at MDA Space Missions, hiking in the Grand Tetons.Robotic operator and aerospace engineer Natalie Panek celebrates the inspirational female adventurers who have turned their enthusiasm for outdoor pursuits into a career, considering how embracing a sense of adventure could assist women to succeed in all areas of business, enabling self-discovery, leadership skills and confidence in risk-taking. 

Working From Home

Adele Woodthorpe explains what to consider when deciding on the most cost-effective and practical office space for your business and shares her own experiences of the choices and compromises she has made for her PR Company, Woodthorpe Comms.

For many small businesses, whether making the transition from working from the kitchen table to having a proper office, or merely upgrading their current office space, this is generally one of the biggest hurdles to tackle and one of the main overheads to consider. Obviously, there are quite a few elements to bear in mind when deciding on the ideal office space for your business, so I’ve listed a few which I feel are key.

 Employment versus Self-employmentTheNext Women is happy to provide information on careers through knowledge partner Working Mums.

Mary Juetten advises not to ignore your gut when it comes to choosing a Co-FounderMary Juetten, Founder of Traklight, looks back at the early days of setting up her company and shares her top 5 tips for finding the right co-founder for your start-up.

Hindsight is perfection and no exception here. If I had a do-over for my startup, there are many things I would have done differently. At the top of the list would be spending more time finding a true Co-Founder at the very beginning. Now that I have filled in my team and have some unbelievable people who will walk through fire and/or walls for Traklight, I wish I had found them sooner. Our growth and momentum is now exponential with the right people on the team.

Website plan The NextWomen is happy to provide information on business insurance through knowledge partner Moonfruit.

We all know what it’s like to come across a website that looks like it hasn’t been updated in 10 years. Does it make you want to find out more about the company? Or click to another website as quickly as possible? Effective web design is essential in helping your new business to grow, but it doesn’t have to be complicated. Here are some pointers on how to choose a website template to create your own online presence. 

EU picture for The NextWomen article by Charles Hylton-PottsThe European Union (EU) represents an alternative land of opportunity: a single market of 500 million people and a European dream of business, history and culture.

Whether you are an existing business looking to expand into the EU or researching the best place to start up your new venture, leaping into a different jurisdiction can be a daunting prospect, but it need not be.

In a series of articles, lawyer Charles Hylton-Potts will cover a range of legal topics relevant to establishing your business in the EU, whilst underlining the importance of planning, understanding legal considerations and ensuring you have the right documentation in place.