Allan Watson talks to The NextWomen about Search Engine Optimization and how to drive traffic to your website.
Anita Skinner is a Publisher and lives in St. Catharines, Ontario, Canada with her husband, Dan. She previously owned a magazine called Niagara Life, which she sold in 2004 to a large Canadian media conglomerate – Torstar, despite having had no formal training in the publishing industry. She started her publishing life by producing a small newsletter, called The Downtowner, for a residents’ association she started in 1984.
Anita spoke to The NextWomen about her new venture: Not So Skinny Bitch which provides stylish, comfortable, practical women's plus size sports wear.
Sue Moorcroft proves that it is possible to follow your dream and carve a career out of your passion. She is a writer of novels, 'how to' books, short stories, serials, articles and columns. In addition she is a creative writing tutor and competition judge. Sue is a long-serving committee member of the Romantic Novelists' Association and was the Winner of the Festival of Romance - Best Romantic Read 2011.
Sue was born in Monchengladbach, Germany into an army family, and her childhood included living in Cyprus and Malta, as well as the UK. Before becoming a writer, she worked in a bank, as a bookkeeper, for Motor Cycle News and for a typesetter.
As a writer, Sue represents a different kind of 'expert' for The NextWomen and to celebrate my new role as Editor, I couldn't resist interviewing one of my personal female heroes.
As a self-confessed bookworm and lover of Sue’s writing, I was thrilled to get the chance to ask her about her journey so far, the challenges of the publishing industry, and what the future holds.
Elaine Haines is one of the NextAdvisors signed up to advise our community in our Business Advice Programme.
Elaine is an experienced senior manager/Director with over 25 years in commercial and/or marketing led positions, with a proven ability to rapidly analyse businesses and markets in order to identify opportunities for new revenue streams, clients and business development initiatives.
Her experience includes defining and implementing business growth strategies for SMEs and ‘blue-chip’ corporates, including raising venture finance and writing Sales Prospectus. In addition to growing alliances and partnerships to sell technology directly and indirectly to both SMEs and global corporates, Elaine has worked with senior partners at PricewaterhouseCoopers and Founders of high growth start-ups.
She has held positions with responsibility for Sales and Marketing, Operations, HR and Commercial Development through strategic acquisition. In her development work she draws on the skills and experience of Consulting Women and is a Fellow of the Chartered Institute of Marketing.
Elaine is ready to start advising you on your business. For more details on The Business Advice Programme and to sign up, click here.
As part of our interview series with the female heroes of the Rotterdam School of Management, Erasmus University (RSM) we spoke to Senior Management Professional Christine Pans.
Christine is currently one of four General Managers working for Vluchtelingenwerk Oost Nederland - the Dutch Council of Refugees East Netherlands. She manages a team of 15 professionals and approximately 400 volunteers and is responsible for the acquisition of new projects, including fundraising.
Christine spent more than a decade working for large, multinational corporates focussing on operational strategy before taking a two year sabbatical. During this time she enrolled as a student at the BodyMind Institute and gained valuable insights into personal drives and motivations both of herself and others. She also worked as a volunteer at Hospice Vier Vogels Rotterdam before joining Vluchtelingenwerk Oost Nederland in 2009.
TheNext Women is happy to provide information on careers through knowledge partner Working Mums.
Britt Hogue talks to The NextWomen about the surprising circumstances in which she was taught to pivot her business model.
Since I left the corporate world to design and implement organizational strategies for non-profits, I’ve sometimes found it difficult to separate my personal life from my work. I imagine that’s what happens when you indulge a passion and find a way to blend it with something you’re good at; marrying your personal and professional motivations into a full-time business initiative. Still, I’ve always been careful about sharing too much of my personal story at work, so I am cringing as I write this article.
Despite all of that, sharing the good, the bad, and the ugly is the very nature of the Startup Diaries, so I embrace my discomfort as I impart how my ex taught me how to pivot my business model.
We all have things that we've learned from our exes - most of which fall into the category of: Things I'll Never Do Again. Believe it or not, I learned the art of the pivot from one of my ex-boyfriends back in 2005 - long before pivoting had become the hottest trend in business strategy and the "P" word was rolling off the tongues of everyone from Eric Ries to President Obama. I think I counted it used 22 times on MSNBC's ‘Morning Joe’ a few weeks ago. Fast Company even ruled Detroit’s bankruptcy filing as a well-manoeuvred pivot. And even as I'm hearing it all around me as the new must-do in business, I don't think I would have been as willing to consider a fairly drastic change to my own startup had I not witnessed it up close and personal almost a decade ago.
Alexandra Anghel is the Co-founder and CTO of Webcrumbz. Here she tells The NextWomen about a recent conference she attended, specifically for female programmers.
At the end of October I had the pleasure of attending
a nice little conference called "Ladies Who Code". I
sacrificed the first day of Mozilla Festival to attend it
and to be honest I wasn't sorry at all.
For those of you who don't know, Ladies Who Code is an event that is organized in different cities across the world and celebrates "women who rock with commandline".
Christina Vaughan is one of the NextAdvisors signed up to advise our community in our Business Advice Programme.
Christina, Image Source’s Founder and Chief Executive Officer, brings more than 22 years of experience in the creation, distribution and marketing of commercial imagery to Image Source, the company that she founded in 1999.
Vaughan set up the business on her own and it has grown today into the world’s leading independent stock photography agency, trading through a network of more than 200 photo agencies in over 80 countries as well as direct sales in the UK, USA and Germany. Image Source recently acquired Cultura Creative.
Christina has extensive experience as a panellist and industry commentator and has played an active role in leadership and direction within several industry trade bodies including PACA, ASPP and BAPLA. She has just stepped down as President of the European Photography Trade organisation, CEPIC, having served for 4 years in which CEPIC raised its profile and EU lobbying level as well as becoming the defacto centre of the picture industry.
Christina is ready to start advising you on your business. For more details on The Business Advice Programme and to sign up, click here.
As part of our interview series with the female heroes of the Rotterdam School of Management, Erasmus University (RSM) we spoke to entrepreneur and MBA alumna Peggy Simons.
Peggy is a writer, artist, business coach, CEO, Founder and Chairman. One of her latest ventures is FreeBooks4Africa; a Foundation set up to encourage reading and creative thinking amongst the children of Africa, as well as to provide a sustainable source of income.