Four Common Traits of Uncommon Women

Jenn Aubert, author of Women Entrepreneur Revolution: Ready! Set! Launch! and Owner of Cle Acupuncture, shares with The NextWomen four common denominators among unique women entrepreneurs - explaining how these accessible and easily nurtured qualities can pave the way for success in entrepreneurship. 

Women entrepreneurs are a hot topic. Many articles have been written and an increasing number of books have been published that illustrate that we are a force to be reckoned with and are growing in both number and influence. But what exactly makes accomplished women entrepreneurs successful? How have some climbed to such heights while others struggle watching their dreams fizzle out?

I wanted to know the secrets that inspired women to take the initial plunge and continue swimming in the seemingly risky waters of entrepreneurship. I also sought to understand what motivates them, how they view the world, and what behaviors are core to their success. I figured the best way to find out was to ask them directly. I spent a full year interviewing over one hundred successful women entrepreneurs to find out the common traits that make these uncommon women unique. Here’s what I discovered:

Motivation - Define Success

In speaking with these accomplished women, the one aspect that I was surprised and delighted to learn about was motivation.

Nearly every person I spoke to was motivated by something other than the typical big three: money, power, and status. These more masculine traits were not mentioned or even stealthily eluded to. However, one of the main drivers motivating most successful female entrepreneurs goes beyond themselves—it has to do with others. They are motivated to serve others with their product or service, build and nurture great teams, care for their families and children, and help their communities in a significant way. Their work impacts not only their dreams, but serves others in meaningful ways. This is not to say that money is not important but it isn't the driving force behind what they do.

Mindset - Face Fear

Fear stops many people from ever seeing their dreams turn into reality. Fear creeps in and can become invasive and destructive. Women fear failure. They fear they're not good enough.

They fear being judged and, on a subconscious level, many women fear success. However, successful women entrepreneurs have learned to quiet these fears in order to chase after their goals. They accept that there will be some level of fear but they use it to fuel them into action. They recognize fear, give it a name, and put it in its place. These savvy women also know that fear can be a sign that they're pushing themselves outside of their comfort zones and into zones where greatness resides and success is the prize for entry.

Behavior - Take Consistent Action

One way that many women curb their fear is by taking action. Successful female entrepreneurs are notoriously very busy and their actions are not without purpose. They are consistently taking steps to move forward in their businesses and to create the companies they desire. Action also provides clarity in times of uncertainty. Many people spin when they are having trouble getting clear on their direction. And, in doing so, they stand still waiting for clarity to present itself. However savvy entrepreneurs take some sort of action and will pivot and recalibrate direction if necessary. They don’t wait for everything to be aligned to make things happen.

Connection - Ask For Help

Women are natural connectors; however when it comes to business many go at it alone.

The one piece of advice given to me time and again during these interviews was to ask for help and to do so quickly. Successful women entrepreneurs ask for what they need. They ask for help and seek out guidance from mentors, colleagues, advisors, and others who can assist them towards their goals. They also ask for what they need at home in order to free up time to spend with their family. The path of entrepreneurship—like life—isn't meant to be traveled alone. Be bold in seeking the knowledge and help of others who are traveling this shared journey and have important information to share.

Savvy and successful women entrepreneurs may appear to have something that the rest of us don't possess.  But that is grossly untrue. The qualities that make them successful are most likely aspects that you can access, nurture, and improve upon. They are not lucky, gifted, or privileged. They work through their fears, they know exactly what motivates and drives them, they consistently take action to move forward towards their dreams, and they ask for help, guidance, and support from others. These four simple qualities can help propel you forward towards finding the success you desire and deserve.

Jenn Aubert is an author and entrepreneur. Her first book Women Entrepreneur Revolution: Ready! Set! Launch! (Balboa Press, 2014) explores the mindset, motivation, and behaviors of successful female entrepreneurs and the role models in their lives who have influenced them. Personally, she adores inspirational quotes, all things French (yes, that does include wine), Deepak Chopra, and a comfy pair of ballet flats. She lives in the San Francisco Bay Area with her husband and adorable son. You can follow her adventures at:

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