Get Bespoke Advice on Your Business From Sarah Curran MBE
Amongst our new recruits is Sarah Curran, Founder of online retailer my-wardrobe.com. Launched in 2006, the site has since become the UK’s premier destination for ‘everyday luxury’ designer womenswear and menswear fashion.
For more details on The Business Advice Programme and to sign up, click here.
Prior to launching my-wardrobe.com Sarah started her career at News International as a sub-editor for The Times Online. It was here that Sarah developed an understanding and passion for internet publishing, which would take her to launch her business in the online space.
In August 2003 Sarah opened Powder, a designer fashion boutique in Crouch End, North London, which offered ‘everyday luxury’ womenswear designers such as By Malene Birger, Paul & Joe and Marc by Marc Jacobs.
After a move to the South of France and the birth of her first child, Sarah decided to explore and expand the business online. Anticipating the rapid growth of the online fashion industry, Sarah launched my-wardrobe.com in April 2006, offering ‘everyday luxury’ designer womenswear brands and most recently menswear with the January 2009 launch of the menswear site.
The rapid growth of the business brought Sarah back to the UK, where she set up the base of my-wardrobe.com in Nottingham and the HQ in central London. With a 100-strong team and international offices in Sydney, Dubai and Norway, my-wardrobe.com now offers beautifully edited collections from over 180 leading womenswear and menswear designers including Marc by Marc Jacobs, Anya Hindmarch, 3.1 Philip Lim, Camilla Skovgaard, Paul Smith, Burberry and Acne.
my-wardrobe.com was recently awarded Best Online Retailer at the Grazia Middle East Style Awards 2012 in Dubai and Best Customer Experience at the WGSN Global Fashion Awards 2011 in New York, as well as Best Customer Experience at the Drapers Etail Awards 2010, which followed Gold: Overall Winner and Best Innovation at the 2009 Drapers E-Tail Awards.
After appointing a Global CEO to drive the international expansion of the business, Sarah now acts as Founder of my-wardrobe.com attending fashion shows around the world and regularly comments on trends and designers for leading print and broadcast media, as well as speaking at key events including the British Chamber of Commerce Annual Conference, the Drapers Fashion Summit, Fashion Business Club and the 2010 L’Oreal Melbourne Fashion Festival.
In June of this year, Sarah was awarded an MBE by the Queen for services to the fashion industry.
We interviewed Sarah back in April. Here are some excerpts:
Her advice for entrepreneurs with online businesses looking to give their customers a ‘real world’ experience when shopping online ...
Every retailer should focus on the customer. The customer should be at the heart of everything that you do and it’s something we have always placed a huge importance on and it’s runs through our brand DNA.
Entrepreneurs should focus on looking at their target customer, their lifestyle, their behavior, the media they consume and what they expect from a retailer and how to apply your own brand to it.
The customer has huge expectations and more so than ever and you can’t do things by half. In what is now a very competitive market, you have to go the extra mile and you have to deliver something quite unique.
Her tips for female founders looking to raise funds for their business ...
Have an absolute understanding of your business, your market and your sales plan.
It’s not enough to go into a boardroom with a big smile and knowledge of your industry and product;you need to know your numbers and the opportunity for your investors.
Also make sure you are in front of people who understand your business and industry.
Her five tips for would-be fashion entrepreneurs ...
- Understand your market, your product and your customer
- Understand the potential market share and opportunity
- Hire the best. You need experts in every area as you can’t do it all.
- Control your cash flow. Fashion businesses are often very cash dependent.
- Put the customer first and focus on creating an exceptional experience.
Click here to read the full interview with Sarah.
Sarah is ready to start advising you on your business. For more details on The Business Advice Programme and to sign up, click here.
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