How to Get Started with Social Media
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Getting started with social media can be daunting, but needn't be difficult. Anita Mirchandani looks at how entrepreneurs can start creating their social media presence.
In an age with so many forms of social media, trying to communicate a message can be overwhelming. Finding a personal voice is tough, but when it’s your company, it’s even harder. Each day we hear about effective ways to communicate through Facebook, Twitter, Pinterest, Instagram, Google+ and whatever else will launch but keeping track of it is a job in itself. We all have to start somewhere, right?
Here's my basic guide on how to begin the process of creating a social media presence and strategy.
Create an account with Twitter, Pinterest and Instagram and create a page for your company on Google+ and Facebook.
1. Start following people!
a. Ask yourself questions about brands or people in the company’s space
b. Sign up for Tweet Deck because it allows you to make lists of those you follow more strategically. For example, all retails brands have a list or all news publications have a list. This helps organize content more effectively
2. Use relevant hashtags
a. (#)#’s are a great tool because they allow a user to search for content related to a subject denoted by the # i.e. #fitness #health #tech
b. Search what’s trending and try to use the hash tags when relevant
3. Share updates of your company’s progress
a. Always link back to the company website or blog
4. Keep tweets as short as possible so they have the potential to be re-tweeted
5. Engage back with those who engage with you.
1. Use photos. They generate higher engagement than an average post
2. Be concise with the posts; the shorter the better
3. Try to use emoticons; they get 33% more comments, they also get shared 33% more often. Even better: they get liked 57% more often than posts without emoticons
4. Questions are super duper effective so ask away
5. Fans are happy to engage with a company page to win offers or to receive discounts
1. Post pics at least once daily and use as many relevant #’s as possible.
1. Create boards that relate to your brand or company’s concept
2. Pin, Pin, Pin
2. Create strategic “circles” because it is an important tool for organizing relationships and manage interest groups (similar to twitter lists)
3. Include engaging or compelling content
4. Be Proactive With Engagement
posts with a question
b. Use relevant hashtags
c. +1 posts to help increase engagement, reach, exposure
Having a dedicated social media person is likely the way to go. Can’t afford it?
Consider posting for an internship at schools with communication programs. Social media is the future so its worth the investment.
Anita Mirchandani is a practicing Registered Dietitian and co-founder of FiTMAPPED. Founded in May 2011, FiTMAPPED is a website and free mobile app for iPhone that serves as the most extensive database ever of fitness and workout options in key metropolitan areas.
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