Sponsored Video: NatWest Crowdsources with its 'Pigs by Kids' Competition

Crowdsourcing is a great tool for companies to get innovation going. And more and more brands are trying it out. The newest campaign that uses crowdsourcing is from Natwest. The twist is that they are asking kids to help them.

Kids are asked to create a new pig that will be used in their future branding. Kids can make, draw, sculpt, knit pigs and submit them to Natwest to get nominated for the publc vote. (With the permission of their parents, who must submit their children's competition entries).

At The NextWomen we decided to publish the video. It may be a sponsored video, but it's a fun competition. And it will increase creativity and innovation. What more could we want?

 

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