Female Founders Exit: Swiss PubliGroupe to acquire majority stake in Improve Digital

Every success has its owners, and today I am proud that I can share a success with you that I feel our company contributed to. Improve Digital came -only 2 years ago- to one of our Pitch events in London, to seek outside investors and now they have been acquired by a Swiss listed company. Great!

Improve Digital, was founded by two ambitious female founders, Janneke Niessen and Joelle Frijters, we showed them during our Pitch event what it takes to get outside funding and we interviewed them at the time when they sought their first round of funding. They also became part of the Astia network.

As European provider of sell-side platform (SSP) technology and services, Improve Digital has now signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services.

PubliGroupe acquires 85% of the Improve Digital shares. The company will operate as an independent entity within the PubliGroupe portfolio. The transaction also includes a significant investment in Improve Digi-tal, fueling Improve Digital’s international expansion and technology development. Head of-fice of the company will remain in Amsterdam and the two founders, Joëlle Frijters, CEO, and Janneke Niessen, CIO, continue to lead the company during the next development and internationalization stages.
Improve Digital's technology is tailored to the needs of European premium publishers looking to au-tomate their sales relationships and manage their own private market places. Today over 70 premi-um European publishers use Improve Digital's platform and the technology is compatible with all major ad systems in the market. The company employs over 50 professionals and has offices and local teams in its core markets Germany, France, UK, Netherlands, and Spain.
Joëlle Frijters, CEO and founder of Improve Digital, said: “There is a whole new world evolving with advertising budgets seeking the automated route. In a few years we expect the majority of the advertising budgets to be traded in an automated fashion and in real-time. With this strategic step, we are looking forward to rolling out our company even more quickly and broadly, benefitting from a strong majority shareholder.”
Arndt Groth, CEO PubliGroupe: "Improve Digital is a fast growing company with an outstanding value proposition and technology. The dynamic and leading European sell-side platform (SSP) provider gives PubliGroupe an excellent opportunity to grow internationally in the field of real-time advertising, further developing our existing, trusted relationships with premium publishers, agencies and advertisers in a mutually beneficial manner".
Janneke Niessen, CIO and founder of Improve Digital: “This investment allows us to continue to strongly develop our technology around our three strategic pillars of RTB, premium and data and continue to offer our clients a competitive platform, tailored to their needs allowing them to be in control of their future and revenue.”
Martijn Hamann, Partner at Van den Ende & Deitmers: "We’re proud to have been able to support such a great innovative technology company through their growth, internationalization and R&D stage. It’s a compliment for the founders, to sign an agreement with such a reputable company listed on the Swiss stock exchange. It will be a strong force behind the further growth of Improve Digital."
The transaction is subject to approval by the Swiss Competition Commission (COMCO).
About Improve Digital
Headquartered in Amsterdam, Improve Digital was founded in 2008. The company provides real-time advertising technology to owners of premium digital media who want to build their own private ad ecosystem. Improve Digital enables media owners to build, grow, manage, control and optimise their own environment, driving revenues from direct campaigns, RTB, ad networks, exchanges, trading desks and any other third party media buyers. In 2012, The company was a European Red Herring Top 100 winner and was selected a Global Red Herring Top 100 company in 2012. In 2011, Improve Digital was a Deloitte Fast50 winner.
For more information visit www.improvedigital.com.   
About PubliGroupe
PubliGroupe is a leading Swiss-based provider of marketing and media sales services, enabling advertisers to reach their audience by optimising the return of their marketing spending and allowing media owners to effectively monetise their reach. It is a performance-oriented full-service provider, employing state-of-the-art data processing tools and information technology with the ultimate goal of making marketing processes more effective for its clients, be it in traditional or digital media. The company is organised into three client-oriented business segments: ‘Media Sales’, ‘Search & Find’ and ‘Digital & Marketing Services’. Each segment is responsible for its own profits and long-term performance. The holding company PubliGroupe is listed on the Swiss stock exchange SIX (PUBN).

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