Ideas exist in two forms: the idea in your head and an executed idea. Between the two stand hard work, fun and verbalizing to others and yourself what you want to accomplish.

 Verbalizing Ideas

 For over 10 years, concept developer Ellen Bokkinga is fascinated by "verbalizing ideas". What makes it difficult and which methods gets you to the core of your idea. 

 "Over the years I’ve seen more and more idea developers – from creatives to brands — wrestling with verbalizing their beliefs to the market place. That's why I decided to create a free tool that lets you grasp your own idea in order to make better choices. This way an idea can spread more easily and grow faster. Each idea has the potential to become a strong brand, but it will only be as strong as the stories that are told about it."

DIY New Verbalizing Grid
The Grid consists of 3 columns (1. Discover 2. Conceptualize 3. Inspire & Influence) and 21 questions. Via the Grid you'll have to make concrete decisions about your personal goal(s), the context, your bigger plan, the role of stakeholders, your own actions and more. You can use these answers to sharpen your idea and to process them in your Idea Foundation (Why/How/What) or mission/vision/strategy. In the beginning of 2012 an online document will provide structure to get you through the next steps after going through the Grid.