From Woman to Watch to New CEO of Time Inc.: Laura Lang

Laura LangThis is the new CEO of publisher Time Inc: Laura Lang, as announced by Wall Street Journal. She will be leading the magazine-publishing division of Time inc.

Currently she is CEO of Digitas, owned by the giant Publicis, and through that she leads the largest digital agency in the world with over 3000 employees in 32 offices across 19 countries and is a member of the Publicis Groupe executive committee and the VivaKi board of directors.

Since taking the helm in 2007, the agency has achieved the two best years of new business growth in its history, adding more than 90 new clients worldwide in 2009.

Lang was raised in Warwick, Rhode Island. She graduated from Tufts University and went on to get her MBA in finance from Wharton School of Business. She began her career on the client side, in product and brand management at the Quaker Oats Co., Bristol-Myers and Pfizer Pharmaceutical Co. She then spent time as senior vice president/group manager at Yankelovich Clancy Shulman. After that, she served as president at Marketing Corp. of America, where she did strategic consulting for clients in the retail, electronics and information, entertainment, travel, and gaming industries. In 2007, Advertising Age named Lang one of its “Women to Watch”. Rightly so!

Time Inc., a Time Warner company, is one of the largest content companies in the world. With more than 115 magazines, it is the largest magazine media company in the U.S. and a leading media company in the U.K. and Mexico. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every five, who are online, visits a company web site (more than 50 million monthly unique visitors). Time Inc.'s popular brands and successful franchises extend to online, mobile and digital reading devices, television, events and branded products.

Other strong women at Time inc. are Martha Nelson, Editorial Director, Stephanie George
Executive Vice President and Chief Marketing Officer Leslie Picard President, Time Inc. Branded Solutions and Evelyn Webster Executive Vice President, Lifestyle Group

I love these CEO announcements.

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