Technology PR Guru Colette Ballou Sells US Operations to MWW and Plans to Expand in Europe
This is a guest article by Milo Yiannopoulos, a columnist on tech news, who once wrote a review about one of The Next Women's Kitchen Dinners which we are still proud of. Here is his short column:
Myfavourite technology PR firm, Ballou PR,
which focuses on high-growth technology and health IT clients, has sold
its US operations to MWW Group. Founder Colette Ballou told me that the
firm’s focus will now be on Europe, and that expansion into other
countries, either organic or by acquisition, is on the cards for 2012. I
guess she’ll be using the cash from this sale. Ballou will continue to
offer services in the US through its new partner MWW Group.
Colette’s firm has added several prestigious clients to its roster lately, including Twilio, Eventbrite, Evernote, Seatwave, Ostrovok, Marin Software, Care.com and goBalto, rapidly establishing itself as one of the leading emerging tech PR firms in Europe. Recently the company’s focus has shifted from start-ups to higher-growth businesses.
Silicon Alley Insider, which broke the news, quoted Colette as saying the acquisition was “a nice liquidity event”. (But no, she wouldn’t tell me what the deal was worth either.) What she neglected, out of modesty, to say to SAI is that this was the second exit in two weeks for the European technology power couple she is one half of – Colette’s boyfriend Max Niederhofer sold his company, Qwerly, to Fliptop three weeks ago.
So lovely news all round in the Ballou-Niederhofer household. I can’t wait to see what they get us all for Christmas!
Disclosure: Colette and Max are friends of mine. Her firm has represented me in the past and I once briefly consulted for them.
This article was published earlier at Milo's blog.
Milo Yiannopoulus is a columnist and broadcaster living in London and San Francisco who writes about media and technology, business, politics, religion and celebrity culture. He was named in the 2011 WIRED 100 Digital Power List as one of European technology’s “movers and shakers”. He is mentor on the Springboard and 500 Startups accelerator programmes, where he helps start-up companies work out how to get attention. You can follow him on Twitter through @nero


