Exclusive Interview: Sandra Smith, Anchor Fox Business Network, On The News That Makes Her Tick
Women making the news, breaking the news: The Next Women is proud to interview one of the female anchors, Sandra Smith a rising female star
at FOX Business Network.
Barely 30, she has earned a spot in the anchor chair based on her experience on a trading desk in Chicago, knowledge of the markets, and hard work ethic.
Prior to joining FOX Business Network as a reporter
in 2007, Ms Smith was an on-air reporter for Bloomberg Television. In this
role, she covered U.S. equities and derivatives markets and contributed to
breaking news and analysis.
Before Bloomberg, Smith was the Director of Institutional Sales and Trading at
Terra Nova Institutional, where she handled investment management and hedge
fund accounts. She also assisted in the development of program trading models
for existing and prospective clients. Prior to this, she was a trader at
Hermitage Capital, where she executed U.S. equities and options orders,
conducted portfolio analysis, prepared commission reports and serviced clients.
We
spoke to Sandra about what her day looks like, what kind of business news makes
her tick and her tips on getting your startup on Fox Business News.
As
female business reporter, do you attract a similar/different audience than your
older male counterparts?
Our audience is filled with smart, curious people who care about their money. I
specifically target an audience that wants to put their money to work with my
branded segment called "The Trade". It is a segment about actionable
ideas to make money in the stock and commodity markets.
Sometimes I hear women say they think investing their money responsibly is a man's world. I like to show all viewers, male and female, the options that are out there to make their money make money.
What business news makes you tick?
BREAKING news. I love the adrenaline rush of breaking news as it happens.
Lately I have been reporting from the trading pits of the CME Group in Chicago,
and there is nothing more exciting than seeing arms flying, hearing voices
raised, and feeling the energy of a big move in the trading pits. Sometimes the
markets tell is something is happening before it hits any news wire. I LOVE
getting the story. What is causing this?? It's the best.
What does your day look like?
Well, lately I have been reporting from the trading pits in Chicago. I wake up
and send in my story idea for "The Trade" before 6am. Then my day
involves hair, makeup, and getting down to the trading floor to see what's
moving.
When I get to the trading floor I immediately look at what's been happening overnight in Asia and Europe. Then I find out what's happening right here at home. Economic reports, what traders are saying.
Then I get microphone
and ear piece in and I gear up for a full day of live shots. Three reports in
the 11am, three in the noon hour, interview at 2p, 2 reports in the 3p show and
finally one after the closing bell rings. My days are constantly changing, from
reporting in studio in New York to in the field on a given day around the
country. You never know.
How were you picked by Fox to become reporter?
I was reporting at a competing network, Bloomberg TV, when I got a call from
Fox. They were launching the Fox Business Network. It was a great opportunity.
Any particular person on your list you want to interview?
John Paulson, a hedge fund manager who bet against the US housing market at its
peak and made billions. If he had the foresight to do that then, I'd like to
know what he knows now.
What's next for you?
I pave my path by doing my best every day. Make everyday important. It will
never fail you in your professional or personal life.
What's a tip for entrepreneurs to get their news on Fox?
Be different. Be creative. And be an expert in your field. Business news is only as good as the smart people we talk to everyday. And good luck! Entrepreneurs make this country great.
See Sandra in action:








