A Linkedin Success Story: Savvy Networking Requires a Strategy

Pasqualina Petruccio, Organizational Architect and Independent Freelancer, has learned a thing-or-two about savvy networking when she made the decision to pursue an independent career path.

With many years of experience at the top of the industry, having taken charge of projects in all media, including traditional, digital, social media and apps, and the quality network she managed to build in the Netherlands, Pasqualina has found that working as an organizational architect successfully encompasses her past experiences and abilities. In this role, she can be best described as an all-round problem solver with a broad skill set and provides services to creatives industries in everything from HR to travel, project management to operations, production to PA.

Seth Godin sums up perfectly what l do with over 20 years experience of administration, organising, managing and networking, ‘Organisational architects know how to find suppliers, use the cloud (of people, of data, of resources), identify freelancers, tie together disparate resources and weave them into a business that scales. You either need to become one or hire one.

The Linkedin Network Savviness Survey conducted last month found that overall in the US men were more savvy networkers than females and measured networking “savviness” as a ratio of two things: the ratio of one-way connections that men have to connections that women have, and the ratio of male members on LinkedIn to female members.

According to survey results, examples of companies where males are the more savvy networkers are Walmart, Kaiser Permanente, and Mary Kay. Highly female savvy companies are Best Buy, Lockheed Martin and Raytheon.

The top five U.S. industries in which women are "savvier" online networkers:
1. Alternative dispute resolution
2. Tobacco
3. Alternative medicine
4. Ranching
5. International trade and development

The top five U.S. industries in which men are "savvier" online networkers:
1. Medical practice
2. Hospital and health care
3. Cosmetics
4. Law enforcement
5. Capital markets

Neutral industries: market research, media production, dairy, individual and family services, and paper and forest products

US News Miriam Salpeter advises that a large network isn't always the key factor to success and suggests to look at whether your network is geographically diverse, includes colleagues from past industries and jobs, and includes contacts in targeted future fields.

To improve your network savviness, Miriam recommends you the following strategy:

  • use your headline to clearly describe your value proposition,
  • make sure you tell a compelling story in your summary, and
  •  interact and engage with your network.

Pasqualina had little choice but to demonstrate strong networking savviness in her work as an Organizational Architect and Independent Freelancer in the Creative industry, considered gender-neutral by Linkedin.

She has learned through experience that it requires dedication, courage, and a strategy.

Pasqualina Talks About Networking On Linkedin

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