These are the best times to ‘Go Global’ - International trade has moved into a new phase. Gone are the days when years of effort were required in the domestic market before going global. You can now start a company on Monday and be trading with the world by Wednesday. The web has made this perfectly possible and faced with a sluggish UK market there’s never been a better time to leverage technology and look overseas.

"A connection to the internet is a connection to over 1 billion potential customers." Emma Jones

We have growing government support and the technology to enable it, yet most small business owners are resisting the international trade opportunity for fear of perceived language, currency, cultural and business barriers. A new book from best selling author, Emma Jones, puts paid to these perceptions and shows you don’t need big budgets or to be a big business to be a global success. ‘Go Global - how to take your business to the world’ offers a route map that will have you trading across the globe and illustrates how it can be done with stories from 20 successful exporters.

UKTI’s partnership with The NextWomen is one of many government initiatives, aiming to encourage more women-led SMEs to assess their global expansion opportunities and demystify some of the barriers to entry new markets, and allow them to identify growth opportunities that are easy to leverage in other markets, not just in the US but across Europe and BRIC countries.

Whether you’re in B2B, B2C or C2C, the book can help you understand how to get started in your global expansion and grow international sales. It is being launched at a party to celebrate the end of Global Entrepreneurship Week on Friday 19th November at 6pm. Visit www.gewparty.org.uk for details.

Attendees of our Special Big Kitchen Dinner on 1st December will hear more about our partnership with UKTI, meet the author of "Go Global" and have a chance t0 win a free copy of her book.


About Emma Jones
Emma Jones is Founder of small business support company, Enterprise Nation, and author of ‘Spare Room Start Up’ and ‘Working 5 to 9’ – her next book ‘Go Global – how to take your business to the world’ will be released on 19th November 2010 during Global Entrepreneurship Week.