Millions of Funding, Two Prizes and a Commercial Deal for Women Led Mobile Startup Layar

The Female Internet Hero strikes more than once. Dutch company Layar, led by Claire Boonstra, who we interviewed some time ago as one of the most inspiring women in tech has been judged the winner of two prizes at the Mobile Premier Awards, at Mobile World Congress. Layar was voted the Best Start Up in Marketing and Best Start Up in Entertainment.

And if that was not enough, the company announced that it has received additional funding of 2.5 million Euro from Sunstone Capital and Prime Technology Ventures, in order to further facilitate its international roll out and reach mainstream businesses.

Finally, already more than one million people have found the application for their own use, while Layar announced that it has reached agreement with one of the top 3 mobile handset manufacturers for a global distribution partnership, which will increase its user base considerably.

The Layar platform allows brands, game developers, publishers and producers to engage with customers through the creation of rich immersive real world experiences. As of mid March 2010, all Layar producers and publishers will be able to generate a return from their investment in AR. They can offer both free and paid content through the Layar platform.


The Mobile Peer Awards is a key event organized around the Mobile World Congress in Barcelona.  A jury of industry experts chose Layar from over 90 leading Mobile Startups. “This year’s competition was the largest ever with over 600 start up submissions from all continents” added Rudy De Waele and organizer of the Mobile Premier Awards. “Layar is a great representative of the new generation of innovative startups.”

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