Having the option and ability to design your own little piece of fashion is becoming ever more popular.  Nike began the craze with their Nike ID range, enabling sport lovers to personalise their trainers.  More recently, companies are taking the concept online, and it seems the competition is building.

Due to launch March 1st 2010, Upper Street is:

'The made-to-order footwear label that lets you create your ultimate pair of designer shoes. Choose the style, all the detailing and the finish, then sit back while our craftsmen create your one-of-a-kind pair, delivered right to your door. Upperstreet.com - the perfect way to unleash your creative streak or simply create the shoes you've always searched for.'

Co-founded by sisters Julia and Katy Grinham, the site has the potential to be very slick and already has a sneak preview of the immense options to come on its facebook page.  With sizes ranging from a UK 2 - 10 (I know a lot of women that will be excited by such broad offerings), there is reported to be hundreds of materials, colours and embellishments - including Swarovski gems - that can only signal shoe heaven for those of us who just cannot resist.  With seven basic style choices - including courts, sandals, gladiator heels and round toe platforms - users can design a shoe for any occasion, even for their wedding day.

The site already gives a written teaser for what is to come.  'The Rise of The Killer Heel' talks about 'delicate pieces' and 'foot confection' which only strengthens the notion that women and shoes are like children in a sweet shop.  It goes beyond providing a platform for simply designing shoes, however, presenting fashion trends and celebrity inspiration:

'....the rules? Well, in this case, more is more. More straps, more studs, more unique details.'

Also don't miss the latest collection of Kate Spade shoes.

It remains to see how the site will work, but if the pictures of the shoes are anything to go by, they have definitely optimised their product.