All businesses have some forms of Intellectual Property (IP) and need to make an informed decision as to how to use IP to create a competitive advantage. Creating an IP strategy helps businesses focus on their key IP assets and how best to protect, develop and maximise the value of IP with the available budget. This event is aimed at businesses with valuable IP or who are developing valuable IP.

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The NextWomen discount code: Nextwomen2010
This event will allow attendees to:

• Understand the value of their IP
• Learn how to develop their IP from an IP Lawyer, an Investor and a panel of successful entrepreneurs
• Recognise their IP in all its forms
• Finance, exploit, and protect their IP
• Understand the basics of copyright, patent and trademark law in the UK
• Appreciate the importance of an effective IP strategy
• Tackle any overseas IP issues
• Ask questions of the speakers and panel members and network with 100 fellow entrepreneurs

Where and when

• Date: Thursday 4 February 2010; 6pm to 9 pm
• Location: The Terrace Restaurant, The British Library, 96 Euston Road, London, NEW DAB

Tickets

• Cost: £25
• Exclusive £5 discount for NextWomen readers and members when you use the following discount code: Nextwomen2010
• Purchase online

Agenda

• IP Strategy, Introduction and Legal Issues - Robert Pocknell, Keystone Law
• IP Strategy, Investor’s and Practitioner’s Approach - Andy Tait, Pembridge Partners
• Panel Discussions
• Networking and Refreshments

To register, and for further details, including the bios of speakers and panel members, please visit the event booking page, and don't forget the special discount code: Nextwomen2010