Georgia Hall - of Zinc digital agency and Yo! Sushi - has joined Searcys as their Sales & Marketing Director.

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After successfully starting Zinc, a leading digital agency whose clients have included: Virgin Atlantic, Microsoft and Vodafone, Hall sold to Havas advertising in 2002 before moving to YO! Sushi as Head of Marketing. Proving that success online can lead to success in equal measures offline, she helped build the Asian fast food brand to £52m worth at March 2008.

Searcys, one of the oldest established catering firms in the world, was founded in 1847 and now runs iconic catering and retail establishments at locations including The Gherkin, St Pancras Grand, Pavilion Road Knightsbridge, the National Portrait Gallery and the hugely successful Searcys Champagne Bars at Westfield and St Pancras.

With the brand already well established at the most socially glamorous venues in London, the company has briefed Georgia to focus on its core brand as well as launching a series of champagne bars to attract a younger clientele with large disposable incomes in a challenging economic climate.

Georgia sees this as a remarkable opportunity to raise the profile of the Searcys brand and her mission is to make sure that Searcys becomes known again as the leading brand behind Britain’s best restaurants, bars and events.

Talking of her move, Georgia said:

‘Searcys is a really inspirational food, drinks and events experience company and I need to build new momentum via strong marketing, brand positioning and PR to ensure their market positioning for the future whilst maintaining profitable sales.  It’s a very exciting challenge.’

It will be interesting to see how Georgia transfers her enthusiasm into growth and profitability for yet another business that already has an immense brand and tradition for impeccable service and style dating back to the golden days of Queen Victoria.  We wait of course to see whether a new/altered online strategy will be a part of her plan.