The NextWomen Invite Female Entrepreneurs to Dine with Facebook

As Christmas draws closer, The NextWomen are excited to announce their latest Kitchen Dinner - Dine with Facebook - in which Tracy Yaverbaun, Head of the pan-European and international sales team for Facebook EMEA will give a keynote.  If you have ever wanted to understand the long road Facebook has followed to make money, now is the time to find out.

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To get you into the mood of The NextWomen Kitchen Dinners, check out the video from our last event which Chloe Nicholls of Newspepper ran for us:

Tracy Yaverbaun and Facebook

Tracy YaverbaunTracy Yaverbaun joined Facebook in January 2008 and now runs the pan-European and international sales team for Facebook EMEA.

Her team’s job is to help major advertisers and brands with global digital strategies and implements these strategies not only on a local but also on an international scale.

The international sales team helps brands connect with and become part of the conversation with users on Facebook in a meaningful way that rewards both the user and the brand.  The team also consults and advises brands on their social media and Facebook strategy, and provides cost efficiencies for brands wishing to work in a central manner, while providing local market support among the Facebook network.

Major Achievements

Major achievements so far include the Adidas Global Partnerships, the 20th Century Fox first international engagement campaign and the iTunes Europe live festival on Facebook.

Tracy joined Facebook in January 2008 as Client Solutions Manager for the UK.  This became an international role in late 2008, after which she went on to start the pan-European team in January 2009.

Prior to Facebook

Prior to Facebook, Tracy worked for AOL Time Warner for three years, from January 2005 to December 2007, as Client Services Manager on the Entertainment and CPG categories.  In March 2007, she moved into a commercial development role, monetising AOL products and services for brands and advertisers.

She has a BA in Economics from Trinity College, Dublin and a Graduate Diploma in Marketing (IMI).

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