Louise Campbell is no stranger to internet start-ups.  In 2005 she established Loulas Boutique, before providing American giant Etsy with a little homespun competition when she launched  MyEhive.  Here Louise talks to The NextWomen about her newest venture Freeosk - which will supply free-standing, eco-friendly, green mobile trading vehicles to creative businesses for hire - her belief in impermanence and the importance of getting advice on business before you spend even a single penny.

Tell us a bit about yourself – your education and work experience?

Graphic designer by education and ecommerce disciple by profession. I worked for Liberty of London for six years, gaining a strong background in luxury retail sales and ecommerce. In 2005 I established Loulas Boutique the ‘Cult Designer Jewellery Store’ for Liberty of London designer's who had no web presence at the time. In September 2008 MyEhive was launched in response to multiple designers aspiring to sell their products by virtue of a trusted storefront, nestled amongst an uber-cool online creative community. We currently have over 600 members and rising.

What is freeosk and how might this change my life?

Freeosk will allow creative businesses to showcase their goods to the public whilst remaining solvent and out of debt, the key to their success. There are over 60K design graduates in the UK and rising at 3% per annum.  It's increasingly difficult for graduates, to find affordable retail space in prominent locations especially in the South East of England. We hope to change that in a big way. Freeosk will supply free-standing, eco-friendly, green mobile trading vehicles to creative businesses for hire. It is similar to 'Street Cars' business model, but for creatives.

You founded MyEhive, an online platform for buying and selling handmade gifts, so what inspired you to make a seemingly unrelated leap into mobile kiosks?

After conducting a feasibility study, I realised there was a real market for Freeosk's products. Over the summer I was doubly inspired by Wayne Hemingway’s static kioskiosk in action at one of my favourite locations on the Southbank in London. MyEhive.com and Freeosk.co.uk are closely related, they both serve the same market - artisans, designers and foodies - for whom being able to get in front of the public whilst remaining solvent is key to their success.

Were you always destined to be a serial entrepreneur?

I believe in impermanence, from the false passion for security on which we base everything. I let go of the idea that one idea is permanent, I enjoy working with change, it frees you up.

What is the business model for Freeosk and how long after your launch in June 2010 do you think it will be before you become profitable?

Freeosk's monetisation model is taken from the classic vehicle hire model: based on vehicle hire event and vehicle hire duration. We have lots of extra goodies attached to the model, as our website will allow for a dynamic set of booking, geo-locational and community features.

What will be your start-up costs and how have/will you fund these?

We're keeping the start-up costs low by piloting a handful of vehicles across UK festivals in the summer of 2010. We are looking to like minded companies for vehicle sponsorship. If this idea resonates with you then please get in touch, it is the perfect opportunity to be a part of the launch of an amazing idea which will be seen by thousands of festival goers.

We are also looking for creative businesses willing to travel from London to Glastonbury, and document the journey on the way! This vehicle would be suitable for lighter items, handmade toys, clothes, knits, and felt or crochet items. Please enter your email address at our website www.freeosk.co.uk and we'll be in touch.

How big is the team behind Freeosk and how will you run the business between the two sites in London and San Francisco?

By initiating our pilot scheme, June 2010, we are making sure it is viable to launch into other territories. We are currently investigating different ways of doing this. At the moment it is just myself and a crack team of advisers.

How eco-friendly are these kiosks?  Are they electric, and have you considered the amount of energy that goes into them throughout their lives such as the production of the kiosk, its running and final scrapping?

Good question. We are piloting three different green trading vehicles: electric, LPG (liquid petroleum gas) and simple pedal power. Our electric vehicles are charged using Good Energy (100% renewable), have zero emissions and are 95% recyclable so have huge potential to reduce transport emissions. Our LPG vehicle is 50% cheaper than petrol to run and has a range of 140 miles at a cost of £5 for a full tank, providing huge financial and environmental savings. We are also investigating solar and wind powered solutions.

We are big fans of recycling, these vehicles are small and light in production, and we will make sure their impact on the environment is minimal, from production through to final scrapping.

What single piece of advice would you give to a woman thinking about starting (or indeed taking over) an online business?

Call in the experts early on, before you have spent a single penny on your idea. Reincubate are excellent.  Aidan Fitzpatrick and Andrew Dancy can help you get ideas in perspective, clear up technical mishaps and avoid costly mistakes.

On a lighter note, name one website you wish you’d founded.

It would have to be the fabulous Techchuff ‘the folly of too many.’ It’s a like Private Eye for geeks.

NB:  The Freeosk business IP and idea is protected: www.Protected.cc ‘Keeping Your Work Yours.’