Launched in 2008 in the UK and recently named in the Online Fashion 100, BrandAlley is an e-tailer which has been successfully trading in France since 2005. BrandAlley offers private, “flash” sample-sales to an ever growing membership base. Already number two in France, the site sells and ships more than 40,000 fashion, beauty and home wares products per month.

BrandAlley focuses on offering short term, high-end private sales via their website with value on premium designer brands, with many items often up to 80% off the regular price.  The web has given luxury and designer houses a new life for their end of line stock. BrandAlley has tapped into a growing market of shoppers tired of the high street and paying premium prices.

Daily updates on-line keep members up to date on what sales are new to the site and what’s coming up, making repeat custom highly likely. BrandAlley gets its merchandise directly from the fashion houses instead of buying from wholesalers, as most discounters do. It runs at least three sales per week and hires its own models and photographers to present the clothing straight for the camera.

BrandAlley saw takings top £500,000 in May – which is no surprise given peoples current recession-led move to internet shopping - and is on course to sign up its one millionth UK member.  Melissa Littler, Marketing Director is part of the in-house team taking BrandAlley UK from strength to strength, and brings with her 15 years experience including the successful launch of Sainsbury’s Online.