On Dutch Entrepreneur TV, Blueshots, Founder and CEO of Libersy, Karin Loeffen, talks with Simone Brummelhuis of The NextWomen about her role as initiator of the company, thereby designing a strategy which takes care of getting the best team, the best web developer and the best investors. She discusses the challenges of pitching in Sillicon Valley, taking out a mortgage to fund the seed-stage, and deciding on redeveloping the website after the initial phase. Albeit a minority shareholder she has retained founder's veto voting rights on major issues. She has entered into big contracts with Hyves and BT, and expects an exit in a couple of years.


SHE, (a programme of Blueshots) sponsored by Bizner Bank, features interviews with women entrepreneurs, female internet heroes and also discuss marketing to women cases. It is presented by Marianne van Leeuwen of Sisteract and Simone Brummelhuis of TheNextWomen.