At The NextWomen we have published many articles that discuss the marketing and selling of products and services to women and reaching the Digital Women Consumer.

Listed below are the best read articles:

The Video

The Most Hilarious Video : Women are the New Consumers. In Italy in 2020, 90-year old women will decide the future of the country.

The Best Selling Tips:

The 10 "Women Online trends 2009"The online trends in 2009 for women targeted businesses.

Selling to Business Women: 6 tips The typical selling conversation turns off female buyers. These 6 tips are the solution: Get to the heart of sales. Offer female entrepreneurs’ realistic solutions and simplify the process. Then make sure to be a helpful resource-during and after the sale.

Why Women Mean Business This Book puts forward the idea that ‘Gender is a business issue, not a women’s issue’ and seeks to eliminate positive discrimination and introduce flexibility for anyone - young and old; men and women, fathers and mothers.

On Cars:

Cars and Women matched online: www.cartango.com has an online matchmaking service to help women find the right car, called Car soulmate quizz .

Women writing about Wheels The site about motoring but written by women for women. with the aim to get away from mens’ car talk and offer a more practical female viewpoint.

On Travel:

Women on Their Way: A program creating women-friendly hotel rooms which offers Working Mom discounts and weekend ‘Girlfriends Getaway’ packages.

Hotels: Women-only floors are back 25 years ago hotels got rid of women-only floors. Now they are back, albeit branded slightly differently...

On Products:

No More Pink Please. Based on the book with this title, Brands should be waking up to the insight that women do not want to surround themselves with pink furniture, pink bicycles, pink cars, pink appliances and so on. The article cites some pink product horrors.
TomTOM, Samsung and Dell are fighting for Women Spending Power The latest products, such as the White Pearl, a navigation tool for women, “the fashion phone, that aims at the feminine part of the population, and the not so successful Della with its focus on non tech issues.

On Marketing to Women Agencies

We publish the list of Top Women to Marketing Agencies As the spending power of women has taken off, many companies need to redefine their marketing strategies, and agencies specializing in this area can be of help.