Michelle Dewberry Launches Chiconomise
Founded by former Apprentice winner, Michelle Dewberry, Chiconomise has launched its site after six months as a weekly newsletter. Timed perfectly (for the consumer) with the recession, the site helps ladies economise their chic ways, and has amassed an ever increasing following of chiconomistas. Drawn to the site with the promise of finding ‘the stuff you love for less’, it acts as a platform for discounts from across the world of fashion, beauty, living, travel, lifestyle and food.
The site is a virtual treasure trove of ever changing discounts, from exclusive deals on jewellery and shoes, to 20% off Atelier Annick handbags, not to mention bargain furniture and discount flights. As well as endless deals, the site caters to every need of the fashion conscious – from news and trends to Splurge Vs Steal, where catwalk glamour can be found at high street prices – and has a great diary highlighting designer and sample sales.
Of course no site is complete without a blog these days, and theirs is cleverly written by shopping addicted, salary cut Ellie Bly – an account manager at a media company who lives in Shoreditch with her piles of unopened bank statements, a sizable debt from university, cancelled credit and a passion for shopping
It’s difficult to pick holes at the site, after all, who doesn’t want to know where they can get a pair of discount Jimmy Choos?
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