Though founded by three men - Jonny Challenger, Jake Gibilaro and John Nolan - in 2009, StyleCompare is a price comparison website for the fashion retail sector that will appeal to every woman who likes to shop. The site features more than 20,000 up-to-date products from a range of labels and big name retailers. Highlighted special offer and voucher codes ensure that users receive the best deal, while easy search and filter options eliminate the chore of trawling for bargains.

Stylecompare.co.uk, a UK fashion comparison website, is launching to provide a comprehensive and trustworthy price check of over 20,000 different items for the price-conscious, fashion-buying public.

As the UK economy slips deeper into recession, online businesses are finding new ways to cater for the growing number of people who are reluctant to part with their cash until they've found the best price. Meanwhile, discretionary spending is plummeting as the downturn causes caution over non-essential outgoings, meaning an increasing number of people want to research their purchases before spending money online.

Although the price comparison model has experienced significant success in the financial services sector, it hasn't yet hit the fashion sector, which has been serviced weakly by comparison mechanisms.
Jonny Challenger, co-founder of Stylecompare.co.uk, says: "Our fashion comparison facility has the hallmark of a 'how did we manage without it' service. Online fashion shoppers have, to date, put up with a patchy consumer experience and are likely to respond well to a dedicated fashion comparison service covering clothes and accessories."
He says: "Executed properly, Stylecompare.co.uk could be the Money Supermarket of the fashion retail sector. Gaining an early foothold in the market is essential, which is why we are so keen to make it easy for people to find the right product at the right price."
He continues: "Stylecompare.co.uk enables people to shop for their favourite brands from their favourite retailers - such as All Saints, Schuh and Miss Selfridge, to name just three - while resting assured that they're getting the best deal. The site is quick and easy to use. If you want a pair of men's jeans, in a couple of clicks you can compare different products, in different styles and at various prices from different retailers such as Laura Ashley or Republic. "
"We think Style Compare will become an integral part of the online fashion shopping experience."
A regular supply of discount codes makes Style Compare an essential online service for anyone seeking a stylish bargain, as they can enter these codes at checkout to gain money off at featured retailers.

Style Compare is the brainchild of Jonny Challenger, Jake Gibilaro, and John Nolan who are all aged under 30 and shared their frustration at the lack of comparison services for fashion-conscious online shoppers.

Co-Founder, Jake Gibilaro, said: "If you're looking for car insurance, a loan or even a toaster, you can run a quick and reliable price comparison. But if you want a maxi dress, trainers or a playsuit, you have to hope for the best price or spend hours researching different retail sites. Style Compare takes the hard work out of bagging a bargain."
The site already features over 20,000 products from 500 different labels and an increasing amount of big name retailers.