Via the PSFK website, we were pointed to a new initiative of Richard Branson, called PitchTV: Video Pitches in the Air!
If you want the chance to pitch your business idea directly to people who could make your ambition a reality - then Richard will help you out. Once a month he will pick out a selection of the best video pitches of entrepreneurs that are uploaded to his blog, and then let everyone vote for their favourite. Each month the five most popular video pitches will make it on to the PitchTV show which will premiere on Virgin Atlantic's in-flight entertainment - to be seen by top business professionals from around the world. Rules: video pitches are no more than 2 minutes long and under 100MB, and Richard has a warning:

"Remember that your video will be seen by the general public and Virgin takes no responsibility for its protection. You should be willing to put your idea in to the public arena, but you may want to take steps to protect it beforehand with patents or trade marks."

Maybe, if you are lucky, it is Richard Branson himself - as potential investor- who will watch the video's