The Nike trainer application on my iPhone is an interesting app especially made for women. You can check the app on the Nike website (which by the way is rather slow, if it ever loads). The program shows several exercises ( limited to fitness studio / aerobics like workouts,as presumably the biggest sport among women) and a sports calendar. In addition, there is the possibility to invite buddies and compete with others. Very web 2.0 indeed.



It's no surprise that Nike especially targets women with this ad, as they know by now that women are a very interesting target group. According to this study, only the US market for women's athletic apparel was worth $23 billion in 2000. No doubt the figures will be higher now. Its such an appealing market also because athletical apparel needs to be more in line with fashion, so that even more fashion brands have entered this segment of the market.

Anyway, with gadgets as the Nike app there is no excuse anymore to start your running schedule.

This article was written by Marianne van Leeuwen, co-founder of Sisteract, a digital agency focusing on marketing to women. Marianne founded webshop www.welikefashion.com and price comparison website www.miepkniep.nl. She blogs about marketing to women at www.marketingtowomen.eu