In our search for Female Internet Heroes, we have come across Andiara Petterle, CEO of Bolsa de Mulher, the largest online women's communications group in Brasil, with around 7 million members and users per month. It's not only a social network, but also a producer of content, supplier of services, e-commerce, internet and mobile relationship tools. Educated in Brasil, USA and British Columbia. Andiara was responsible for Bolsa de Mulher's repositioning.

Bolsa de Mulher belongs to the Ideiasnet corporation, and was built-up by acquisitions of portals in astrology and self-knowledge and nutrition and well-being. It also bought out Feminice, a teen portal, previously competing with the social network. More recently, the company acquired celebrity portal TeContei. The objective is for the company to reach all segments of the women's universe.

"Our audience is extremely relevant. We have around ten times the number of subscribers of the biggest women's magazines in Brazil. We comprise a company focused on knowing women, and developing effective solutions for experience exchange, thus making their lives easier and happier", says Andiara Petterle, who is a frequent lecturer at digital media, women's consumption, and media convergence events.

The company positions itself with business models for the sale of on-line advertising, e-commerce, and mobile. In the Bolsa de Mulher social network, advertisers find segmented channels such as the Bolsa TV - an interactive TV channel; Universidade Feminina - a pioneering e-learning initiative with around 100 thousand enrollments; the Bolsa de Bebê - with exclusive content for mothers and pregnant women; as well as tools like the Mostre Seu Estilo - a fashion community, and the Make UP - an interactive beauty tool, and  for gastronomy-lovers Bolsa Gourmet, a meeting and information exchange point among the country's greatest chefs and users.
In the mobile segment, the Bolsa de Mulher bears the first Mobile Social Network, with the Bolsa de Mulher content fully available for the predominantly feminine market, with 64 million women who own mobile phones.

Thinking of its target audience, the company launched, in 2008, the Movimento Rosa, a social movement turned to optimism, solidarity, and sensitivity. Its purpose is conveying these values to the population by means of actions in the major capitals, in addition to inviting the market toward viewing the world through a more feminine point of view, by supplying communications, products and services actually geared to women.

The company is currently focusing on international expansion in the three main Latin American markets - Mexico, Chile, and Argentina - which total 30 million Internet users.