Internet TV interview: Direct Marketing Expert Helene Hoogeboom
Helene Hoogeboom, founder and CEO of Downtown Action Marketing firm, talks about direct marketing in the Dutch Internet TV programme She of BluehotsTV. The explains the secrets of a great acquisition pitch, the yearly race to win the DM prizes and her successful campaigns for Agis and Unicef. On her wish list is to draw up a campaign for one of the energy giants.
SHE, (a programme of Blueshots) sponsored by Bizner Bank, features interviews with women entrepreneurs, female internet heroes and also discuss marketing to women cases. It is presented by Marianne van Leeuwen of Sisteract and Simone Brummelhuis of TheNextWomen.
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About the Author
Simone Brummelhuis is VP Europe of Astia.org, the premier venture accelerator and entrepreneur programme for high-growth women-led companies.
She is...
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