Young social entrepreneur Anna Chojnacka of the development aid platform THE ONE PERCENT CLUB talks in She, the Dutch internet programme of Blueshots, about her ambition to change the world of  development aid with a web 2.0 way of thinking. Started only in April 2008, Chojnacka has managed - with no-budget marketing -to launch the website, get people in the developing world involved with 57 projects, attract personal donations of its 1300 members of 60.000 Euro, and involve even Ruud Lubbers, former Prime Minister of The Netherlands and High Commissioner for Refugees at the UN. The government has backed her idea with a grant of almost 1 million Euro; her 600 page booklet was the most impressive and soon the 1%Club goes international. Watch and listen to the Dutch 'Angelina Jolie'!


SHE, (a programme of Blueshots) sponsored by Bizner Bank, features interviews with women entrepreneurs, female internet heroes and also discuss marketing to women cases. It is presented by Marianne van Leeuwen of Sisteract and Simone Brummelhuis of TheNextWomen.