E.Factor, the international online community for entrepreneurs of Marion Freijsen, organises this Monday 23 February 2009 an evening in London on the commercial opportunities in mobile phone entertainment. Questions that will be answered:

• How much does your company know about this exciting new phase that is engaging advertising as never before.
• Global Trends in Mobile Entertainment & how this brings terrific export opportunities to companies.
• Mobile Phone Applications as a Branding Tool.
• The Future of mobile content delivery including Rich Media, Applications and Video.

Key Note Speakers are:
Andy MacLaren, Co-Founder of Agencymobile Limited and James Pimentel-Pinto, CEO Agencymobile Limited. To attend: Click here and follow the registration instructions. The NextWomen have received a discount code (for $10) which is COMMOPPUK36.

James Pimentel-Pinto and Andy MacLaren, co-founders of Agencymobile Limited, will walk you through the future of mobile content delivery including Rich Media, Applications and Video. James is an expert in mobile applications and nextgen mobile integration and developments including Mobile TV, iPhone Native applications and Sony Ericsson/Nokia current and future platforms.

Formerly Technical Director and mobile consultant at Iris Digital and previously Dare Digital's first Technical Director working on accounts including Sony Ericsson, Barclays, Lynx and The AA, James introduced the concept of 'Creative Technology' forging closer links between the creative and technology processes. A veteran of digital going back to 1994, he is a specialist on wireless and mobile innovation and how it fits into the wider marketing mix.

In 2006, James co-founded Agencymobile Ltd with Andy Maclaren. They are  mobile innovation and application specialists across all key mobile development platforms including Java ME, Apple iPhone , Symbian ,Flash Lite, Capuchin and Android. They also work in the specialist area of mobile experiential, advising a number of clients on innovative use of mobile in this space.

Venue: Davenport Lyons
30 Old Burlington Street
London W1S 3NL
Tel: (+44) 020 7468 2600
Time: 23rd February 2009
6pm - 6.30pm Registration and networking
6.30pm - 8pm Talk and Q & A
8pm - 8.30pm Networking