TechCrunch Pitch Preparation Workshop
With a recession looming over start-ups and their chances of ensure finance, there is an advice that is more important than ever for startups pitching their business to financiers and investors: Make sure you get your pitch right!
The business selected to pitch at last month’s TechCrunch Pitch! session at TechCrunchTalk, realised so too and therefore chose to take part in a pre-pitch session: a complimentary training session for start-ups where they could focus on how to structure a 90 second pitch.
Held at the British Library Business & IP Centre on 11 December 2008, out of the 8 companies that were going to pitch at the TechCrunchTalk event, Quick.tv, BookingBug, Rendezview and Socialibrium participated in the workshop. These were also joined by Myrl, MixCloud, Mobyko and Veedow.
The workshop was organised by TechCrunch UK and UK Trade & Investment. TechCrunch UK regularly provides a small number of start-up companies with the opportunity to pitch to investors and key industry people.
Feedback on the pitch preparation workshop of Techcruch shows that the startups found the workshop very useful to prepare their pitches. As Glenn Shoosmith from BookingBug explained: ‘It was the first time I'd done a short pitch with slides, so it was a good opportunity to practice in front of an audience to see what people thought of it, and the good feedback from a smaller group certainly helped with the nerves when presenting to a larger group!’ Ray Bernaz of Socialibrium echoed these sentiments, explaining that that it is very valuable to get instant feedback on your pitch from your peers: ‘It wasn't just public speaking, but rather, "how do you condense your company's value proposition into 90 second, compelling presentation”!’.
So how did our startups do when put up to the test at TechCrunchTalk last month? Once up and pitching, Rendezview took home the price for the quickest pitch at only 85 seconds narrowly followed by BookingBug and Quick.tv. And when the audience had cast their votes, Quick.tv walked off as the winner of the TechCrunch Pitch! competition.
Special thanks go out to Stephen McGowan and his team at UK Trade & Investment for providing the training to the startups and to Julie Collins from Collins & Collins for running the workshop. Also a thank you goes to Gaby Rose and her team at the British Library Business & IP Centre for providing us with a venue.
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