Upcoming Launch: Smarta of serial entrepreneur Shaa Wasmund

Due to launch end of January 2009, Smarta.com is the first social enterprise from online strategist, investor and serial entrepreneur Sháá Wasmund. Having mentored many SMEs, Sháá saw the need for an online entrepreneurial resource, providing information, tools and services at the click of a mouse. Although mentoring is no new concept, she hopes to address the work/life balance of 'thinking', 'startup' and 'growing' businesses by putting the experience of businesses that have already been through the process, onto the net.

Smarta: to be launched soonWasmunds passion and drive to make Smarta a successful venture is reflected in the financial nature of the website.  Not only is she working purely on a voluntary basis but the venture has funding from the government scheme - Make your Mark - and Vodafone, with advertising set to make the site self-financing in the long-term. And, banks as Natwest and RBS are partnering.
Sháá Wasmund has enjoyed a diverse career which has included the promotion of one of the UK's largest boxing fights but also the establishment of Dyson as a household name.  After winning the Cosmopolitan Business Woman of the Year she went on to found Sir Bob Geldof's travel company Deckchair (acquired by Travelocity) and later her own venture MYKINDAPLACE. Finding herself as an online expert at the point of boom, she has also enjoyed advisory roles with both the government and social networking site Bebo.

In 2007, having sold mykindaplace to BSkyB, Sháá set up of Bright Station Ventures - a multimillion dollar investment for start-ups showing creative use of the internet for profit. One of the ventures is OSOYOU the fashion shopping site. Recognised as one of Britain's best, she has been named Management Today's 35 Women Under 35.

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