Sarah Beeny, known for her no-nonsense advice to would-be developers in TV show Property Ladder, has recently launched completingchains.com – a new website to keep the property market moving during the credit crunch.

Beeny's concept works with people on the property market, registering all their property details, in addition to all the information about the property they want to buy or sell. It then matches all these people and creates chains. Registered agents then work with sellers across the chain, to release enough equity to adjust the price, so that it is accessible to first-time buyers and to get everything going. The result is that nobody has to reduce their property price as much as before, and that, at the lower end, first time buyers have more of a chance of affording property.

Completingchains.com isn’t Beeny’s first website adventure. In 2005 she set up dating website mysinglefriend.com with Amanda Christie, which now boasts over 150,000 members.

• For more information on Sarah Beeny go to sarahbeeny.com