Tina Brown, famous editor now turned female internet hero, has launched her own controversial version of  'The Huffington Post'. THE DAILY BEAST seeks to help readers through the clutter and cacophony of the day on politics, business, news and culture, and therefore it's pay-off is 'Read this, Skip that'. Brown's first online venture, after a 30 year career as editor of Tatler, Vanity Fair, The New Yorker and Talk magazine, is backed by Barry Diller.
In order to create some buzz, celebrity articles are part of the online magazine. Unusual headings as Cheat Sheet (Must reads from all over), Big Fat Story (now a piece on the Nobel Prize) make it look like a bit of a gossip style website.

As many as 5 women columnists are writing articles on Business, among which Alexis Glick, Anchor of Fox Business Network's Money for Breakfast and vice president of Business News and and Randi Zuckerberg of Facebook, who leads Facebook's election strategy and media partnerships

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