WE TV's empowers women across America to register to vote as deadlines rapidly approach. "Women have the potential for a strong voice in the 2008 election," stated Kim Martin, President and General Manager WE tv. "Last year, over 35 million women did not vote and we can't let that happen again. WE Vote '08 wants to galvanize women across the country to register to vote en masse and exercise their power.", according to an CNBC article.

The campaign is co-chaired by 1984 Vice Presidential Nominee Geraldine Ferraro (D) and former U.S. House of Representative Susan Molinari (R). WE tv is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Available in nearly 72 million homes, WE tv's programming gives viewers compelling perspectives on women's lives that range from provocative to extraordinary, including signature series like "Bridezillas" and critically-acclaimed original documentary series such as "High School Confidential." WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The initiative's current focus is its WE Vote '08 campaign.