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Book: The Chic Entrepreneur

01 October 2008 by Linde
Arts & Travel, Media, Tech & Health

It is chic to be an female entrepreneurWhether you want to run your business in high heels, or take your business to a higher level, the Chic Entrepreneur is a great start.  The book, with a title that resonates with many women, describes how to succeed in style. It is written by the businessduo Elizabeth Gordon and Leanna Adams. Elizabeth is an entrepreneur and founder of Flourishing Business, Leanna is a PR specialist for that same company. Both are advocates of a female approach to building and growing business.
The book is a  step by step guide to any female entrepreneur on effective business growth strategy with tips ranging from how to Identify the value you bring to the marketplace, understanding what customers really want and how to market your business. But it isn't a dry listing of do's and don't, it is a compelling read of stories and cases, illustrating the points made in the book.

Here are three important tips by Elizabeth:

  • Know what your customers want. Customers must be at the core of your business. Without customers, you don’t have a business. Keeping that at the forefront of your business plan, and making every effort to find, keep and commit to good customers, your business is sure to flourish. That also means holding on to customers you have and keeping them happy, because expanding on your existing customer base is more profitable then going out to find new ones.
  • Plan well. Planning is crucial to having a successful business.  Set up a system that allows your business to track the results of promotion, service, specific products and so on. And plan for worst case scenarios. Setting goals is a big part of planning. Elizabeth feels every successful person is an obsessive goal setter; goals for their day, their week, and coming years and goals for their life.
  • Get your finances right. Many businesses are sunk because no one in the company really has control and knowledge of the business’ finances. Effective entrepreneurs need to have an accurate view of their finances from the beginning and stay in touch with the finances.  This means Elizabeth advises to keep personal and business money separate. Whereas, she realises that means extra work, in the long run, it will save all sorts of potential problems and it makes tax preparation much easier.

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