Launch: Girl Meets (i.e. rents) Dress
With the party season starting soon, Anna Bance, formerly a PR manager at Hermes, launched GIRLMEETSDRESS. The website lets you borrow...party!... and return the most beautiful party dresses. Labels include Chloe, Marlene Birger and Diane von Furstenberg. The lay-ouy of the website reminds us of NET-A-PORTER, but without the exorbitant prices.
Prices range from 14 pounds for a simple Day Birger and Mikkelsen dress to 69 pounds for a Temperley London. You chose size and number of nights and, after the party you call the courier to return the dress.
Beside being the founder and CEO of this new fashion venture, Anna Bance has made art in pastel and watercolour after graduating from the London College of Fashion in 2002.
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